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Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond—transcending the market’s typical weirdness and reaching a state of truly inspired lunacy.
“Gravity Cat,” which won a silver Lion in Cannes, came close, but its oddness was relatively mild—and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from Japan has stepped in to take the prize.
Check out the spot below, from agency Asatsu-DK and production company Spoon. It would be a spoiler to reveal the advertiser, so just sit back and soak up all the screaming and yelling from actors whose true character reveals itself only at the very end....
Funny, weird ad! From Japan, of course.