Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld

Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld | Public Relations & Social Marketing Insight | Scoop.it
What's your story? Adobe's brilliant new Voice app, released Thursday, is designed to help you answer that question. Here's our review.


When you first launch Voice, you’re presented with a quick tutorial video about the app. Its basic tenet: Vocals are key. When you create anything in Voice, you start by laying down a short audio recording. You can then add royalty-free clipart, photos, or text (or all three), and blend it with some backing music....

Jeff Domansky's insight:

Macworld says: "For the inexperienced presentation-maker, Voice is a godsend. It’s simple to learn, hard to mess up, and fills a gap that Apple’s Keynote and Microsoft’s PowerPointprobably didn’t even realize they were leaving. Even more experienced users may enjoy this program for quick-hit pieces—after all, sometimes it’s in the limitations, not the features, where you can find true beauty."

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Free Technology for Teachers: Five Tools That Help Students Plan Stories

Free Technology for Teachers: Five Tools That Help Students Plan Stories | Public Relations & Social Marketing Insight | Scoop.it

As a student the importance of planning a story before writing it was driven into my head. Then when I became a teacher, I drove that same message home to my students. Here are five free tools that students can use to plan and outline their stories.

Jeff Domansky's insight:

Richard Byrne shares great resources. Don't be afraid to explore these for marketing and PR too! OPf particular interest is Amazon Studios/Storybuilder. 

Jeff Domansky's curator insight, December 20, 2013 7:44 PM

Check out these five tools but pay attention to Amazon Studios/Storybuilder. 

Ali Anani's curator insight, December 21, 2013 12:36 AM

Since there is a "student" in each of us, I find this post even relevant to re-learners.

María Dolores Díaz Noguera's curator insight, December 21, 2013 5:17 AM

Very nice sharing. Thanks

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Free Technology for Teachers: 5 Ways Students Can Create Audio Slideshows

Free Technology for Teachers: 5 Ways Students Can Create Audio Slideshows | Public Relations & Social Marketing Insight | Scoop.it

Somewhere between a PowerPoint presentation and a full-fledged video is the audio slideshow. Creating audio slideshows can be a good way to add meaning to slides that otherwise might not mean much without a presenter. Here are some ways that students can create audio slideshows....

Jeff Domansky's insight:

Five excellent content creation tools that are not just for students from Richard Byrne's excellent website "Free Technology for Teachers." So much of what Richard shares is easily utilized by writers, marketers, PR and content marketing Pros. Highly recommended resource.

Dhiraj Das's comment, July 24, 2013 9:09 AM
Nice informative article
Jenifer Rettler's curator insight, July 25, 2013 7:21 PM

Learn how to create audio slideshows with 5 different free technologies.

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How journalists can use interactive storytelling tool Zeega | IJNet

How journalists can use interactive storytelling tool Zeega | IJNet | Public Relations & Social Marketing Insight | Scoop.it

Not every newsroom or journalist has the resources to take on projects like the New York Times’ Snow Fall or the National Film Board’s Pine Point. Whether you want add a multimedia extra to your text post or create a web documentary, digital storytelling tool Zeega makes it simple to create immersive, interactive stories with a slew of multimedia features and a professional feel.

 

The tool aims to “democratize the web as an interactive audio-visual medium,” said Ahmed Kabil, Zeega’s community manager, during a NewsU webinar that gave a step-by-step tutorial on using the platform. Here are some key features and how journalists can use them....

Jeff Domansky's insight:

Although I haven't yet tried out Zeega, I'm really intrigued by this description of how journalists can use the storytelling tool and how we may be able to use it for PR and content marketing as well.

Minna Kilpeläinen's comment, June 4, 2013 5:19 PM
Zeega seems to be worth trying. For journalists it seems to be a nice tool to create something as fascinating as Snow Fall or Pine point.
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Top 5 Storytelling Tools | Submarine Channel

Top 5 Storytelling Tools | Submarine Channel | Public Relations & Social Marketing Insight | Scoop.it

Almost two years ago in April 2012, we published our Top 5 Storytelling Apps, our pick of the best desktop and mobile apps to help storytellers share their narratives. In today’s digital world, storytelling and technology have become intrinsically linked – both feeding each other to make storytelling more engaging, more fitting to the demands and habits of audiences and offering never-before-seen avenues of interactivity.


Perhaps once the dream of journalism professors, multimedia storytelling is gaining momentum. Whether it’s journalists, filmmakers, documentarists, marketeers or brands – the importance of good storytelling is leading more people to abandon walls of text and a single media approach and instead adopt range of different media to draw in their audiences....


So without further ado, let’s take a look at Submarine Channel’s Top 5 Storytelling Tools...

Jeff Domansky's insight:

Four of these five storytelling tools were new to me! At first glance, they are each worth exploring depending on your needs and interest in more captivating and engaging storytelling. Nicely reviewed by Simon Byrne.

dianasdaily's curator insight, February 24, 2014 6:48 AM

The Top 5 Storytelling Apps according Submarine Channel!

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Metta = Storytelling + Polls In One Compact Format

Metta = Storytelling + Polls In One Compact Format | Public Relations & Social Marketing Insight | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca
Jeff Domansky's insight:

Very interesting tool with potential for content marketing pros.  I'll give it a test drive and provide a review in the near future.

Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

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Free Technology for Teachers: 5 Services for Creating & Sharing Audio Recordings Online

Free Technology for Teachers: 5 Services for Creating & Sharing Audio Recordings Online | Public Relations & Social Marketing Insight | Scoop.it

Adding an audio message to your classroom blog or website can be a good way to help deliver important messages to your students and their parents. Posting an audio message, even if it covers the same content as a written message, can increase the chances that a visitor to your blog will take notice of something important.


Adding an audio message to your blog or website is not difficult to do. Here are five free services that you can use to add an audio message to your blog or website....

Jeff Domansky's insight:

Here are five terrific technologies that are not just for teachers and students. Social marketers, bloggers and PR pros will find these audio recording/sharing tools valuable.

Jeff Domansky's curator insight, July 24, 2013 6:48 PM

Absolutely not just for teachers and students... ;-) 

Jenifer Rettler's curator insight, July 25, 2013 7:32 PM

Learn about 5 different free technologies which allow you to deliver audio messages to the followers of your blog or website.