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Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.
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Scooped by Jeff Domansky |
Scoop.it!
Jeff Domansky's insight:
Here's an excellent case study from Marketing Sherpa. It illustrates how storytelling can have a big impact on inbound marketing and sales.
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