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Learn how to find stories and spread the word of your success today with these tips.
On the one hand, SAS, a business software company, had sheep that grazed under the solar panels on its North Carolina campus, keeping the grass trim. On the other, it had employees it wanted to keep engaged.
Put them together, and it came up with a "Name That Sheep" contest, in which staff got to vote on options such as Buttercup and Lilly. Contests—which can also be used to gather photos and stories—were just one of a basketful of ideas that emerged in a panel discussion on the power of corporate storytelling and other internal communications areas. The session was part of Ragan's Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort....
Good storytelling ideas to help improve internal communications...