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“You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.
”This was the claim that video game designer Jane McGonigal presented to the crowd during her June 2012 TED talk. As the camera panned over the members of the audience, their faces showed universal skepticism: Was this lady serious?
There was something else interesting about that crowd. Despite their doubtful visages, everyone in the audience was drawn in by McGonigal’s words. No one was checking their email, talking to their neighbor or looking at the camera circling in front of them; all eyes were fixated on the (potentially crazy) speaker.
Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away and give you a legitimate chance to have a lasting impact....
Great openings create great expectations.