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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Below you will find 50+ web tools you can use to create your own web-based story. They are grouped into categories of tool types, but you can also access a complete list of all tools. Each link points to a full entry on the tool that includes a description, links and embedded versions of the original Dominoe story, links to other stories created in the tool, and some more feedback that can help you decided if the tool might be of interest. People who join this wiki can contribute to the content on these pages (learn more...). Again, your mission is not to review or try every single one (that would be madness, I know), but pick one that sounds interesting and see if you can produce something....
Jeff Domansky's insight:
More great resorces and specifically 50+ storytelling tools you can use from 50+Ways. 
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Storytellers are the most influential members of our society. I’m not talking about just authors, journalists, bloggers, editors and screenwriters. I’m referring to anyone who tells stories to an audience for a living.
In today’s digital world, that also includes brands, marketers, advertisers, publicists and chief executives. Every piece of content created for the purposes of expressing an idea, sharing an inspiration, promoting a product or entertaining a consumer has a narrative behind it.
Marketers are now editors. Advertisers are journalists. Authors and bloggers are marketers. The result is that consumers are told hundreds – even thousands – of stories each day.
That means storytellers need to know how to make their narratives rise above the noise....
Jeff Domansky's insight:
Here's a great look at Glossi, an exciting new multimedia,digital magazine tool with tons of potential for storytellers, writers, PR and marketers.
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I feel storytelling apps are one of the most powerful aspects of using the iPad. It allows for collaboration and creativity that I couldn’t really achieve before using the iPad. Here are my 22 favorite Storytelling Apps. The list is constantly changing but the majority of them stay the same....
Jeff Domansky's insight:
You may find a storytelling app gem in this list for educators. Not just for teachers. See Haiku Deck, My Story, more
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Who doesn't love hearing a juicy story? Whether sitting around a crackling campfire, listening to a horror story, or even just a phone call with a friend venting to you about that bad date last week. We all love listening to a great story, one that both captivates and holds us speechless for a moment in time. Since the first cave drawings were discovered, over 27,000 years ago, telling stories has been one of the most important means of communication. Human beings are natural storytellers, it’s intrinsic to our genes. Everything from religion, to science, to love needs a story for people to find it believable. It only makes sense to marry the elements of storytelling and social media marketing—leveraging one of the most basic aspects of human nature. For social media and content marketers, “when you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.” The question then is, what storytelling tools are out there that you can use to enhance your social media marketing? Here are a few of my personal faves...
Jeff Domansky's insight:
Three tools you can use to tell better stories.
Kristin Russell's curator insight,
December 10, 2015 9:26 AM
This article list three tools to help with marketing on social media. These three tools include:Storify, ThingLink, and Apester. While I've never heard of any of these tools they all three seem very benefitial in the business world. They all businessed to connect to individuals through the Internet world on sites like Twitter, Facebook, and Instagram and make the viewer want to be apart of their product.
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From
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Not every newsroom or journalist has the resources to take on projects like the New York Times’ Snow Fall or the National Film Board’s Pine Point. Whether you want add a multimedia extra to your text post or create a web documentary, digital storytelling tool Zeega makes it simple to create immersive, interactive stories with a slew of multimedia features and a professional feel.
The tool aims to “democratize the web as an interactive audio-visual medium,” said Ahmed Kabil, Zeega’s community manager, during a NewsU webinar that gave a step-by-step tutorial on using the platform. Here are some key features and how journalists can use them....
Jeff Domansky's insight:
Although I haven't yet tried out Zeega, I'm really intrigued by this description of how journalists can use the storytelling tool and how we may be able to use it for PR and content marketing as well.
Minna Kilpeläinen's comment,
June 4, 2013 5:19 PM
Zeega seems to be worth trying. For journalists it seems to be a nice tool to create something as fascinating as Snow Fall or Pine point.
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... The result is a fragmented group of social media actions that, as we witnessed with the Twitter-Instagram spat this year, don’t care to include content from competing social networks. If Facebook-Instagram/ /Twitter/Pinterest/Tumblr/Quora don’t have to play nice with each other, they won’t.
This fragmentation will likely continue. It doesn’t appear we’ve maxed out on social networks. Every time a new social network blows up, we ask if we really need yet another one and eventually learn that yes, we do. We’ll all be Snapchatting in no time.
What’s more, with each progressive social network, the barrier to contributing content keeps getting lower. The box has shrunk from a big, intimidating blank text box of blog CMS’s to a simple one-line bar...
This is why I think some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories....
Jeff Domansky's insight:
Good look at storytelling and useful content tools on the horizon...
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Sutori is a fascinating storytelling and learning tool. See BBC's amazing celebration and history of the US National Parks Service.