Public Relations & Social Marketing Insight

Since decades, it has been a powerful state-of-the-heart method of communication that strikes the right emotional balance. Instead of relying on a block of text, visual storytelling follows ‘show, don’t tell’ approach which results in greater engagement, traffic, and sales.

Check out these statistics:
1. Photos and images are the most important element in optimizing social media posts.
2. 93 percent of the most engaging Facebook posts include images 
3. Videos on Facebook are shared 12 times more than text posts and links combined.

As a result, integrating story-depicting visuals into the content you post on Facebook will increase consumer interactions, even if your target audience are short on time....

According to research from Nielsen, there are 27 million pieces of content shared each day.

Statistic Brain says that our average attention span has dropped from 12 seconds in 2000 to 8 seconds – one second less than a goldfish! We check our phones 150 times per day and our email 30 times an hour.

And with the amount of information in the world doubling every 18 months, visual stories are becoming more important to brands and individuals alike....

Thematic is a new service designed for building and sharing visual stories. Thematic allows you to display up to twenty pictures organized around a theme of your choosing. You can add one line of text to each image in your story. Your completed story is displayed in a vertically scrolling format with each of your images occupying all of the available space in your browser. Completed stories can be shared publicly or kept private. Each public story can be shared via Twitter, Facebook, email, or embedding into a webpage. I've embedded my sample story below.