Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Best Business Storytelling Posts of the Year (Part I)

The Best Business Storytelling Posts of the Year (Part I) | Public Relations & Social Marketing Insight | Scoop.it

I suppose there’s a reason that “time flies” became a cliché.


It does.


I think 2015 saw a better product from Ishmael’s Corner. It certainly looks better, finally bulldozing the original design and bringing the “look and feel’ into the 21stcentury.


And with Ron Howard resurrecting the “Moby Dick” narrative, a new audience learns to associate Ishmael with storytelling. OK, that’s a stretch.


Back to the product, this year’s 100+ posts covered a lot of ground.


Which brings me to what I consider to be the top 10 posts from the lot with five coming at you today. I’ll share the second half of Monday....

Jeff Domansky's insight:

Lou Hoffman shares Ishmael Corner's best business storytelling posts from 2015. Recommended reading!

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The Four-Letter Words Of Business Storytelling | 36O PhotO, LLC

“You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever.


The same can be said for business andstorytelling. While it’s trendy to portray them as new BFFs, the duo has always held a tight relationship. It’s revealed daily as buyers and sellers perform the transaction tango.


Business, like the sensual dance, is driven by four-letter words. One feeds off of our carnal instincts. The other attempts to justify the pursuit of these pleasures. And before your mind has a chance to caminatathrough the gutter, the four-letter words that I’m referring to are want and risk. Professional communicators that understand these core motivators excel at winning hearts and minds through stories....

Jeff Domansky's insight:

The four letter words of business storytelling:? Want and risk.

http://www.scoop.itantonioormachea's curator insight, August 1, 2015 9:35 AM

The four letter words of business storytelling:? Want and risk.

ishfaqarbi's curator insight, August 1, 2015 12:28 PM

The four letter words of business storytelling:? Want and risk.