Your new post is loading...
Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what's possible?
This is a question that Simon Sinek asks the audience as he begins his famous Ted Talk. Sinek, a bestselling author and INBOUND 2014 keynote speaker, set out to discover why companies like Apple have been able to achieve such extraordinary success, while others with the same resources have failed.
He explains it through his idea called "Start With Why." And as it turns out, his findings have important implications for inbound marketers too....
Do you know your company's "why"? Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don't buy what you do. They buy why you do it.