Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality

Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality | Public Relations & Social Marketing Insight | Scoop.it

When companies emerge out of the start-up phase, quality standards are raised. But in order to make this happen, a lot of companies fall into a trap of implementing long lists of procedures.


So, let me ask, how do we drop the playbook of too many procedures but still achieve quality at scale, whether in our marketing department or in our organization as a whole? Let’s think outside the box for a moment and explore these two alternative approaches....

Jeff Domansky's insight:

Philip Chen offers some fresh thinking about managing quality and moving from start-up to operations.

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Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com

Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com | Public Relations & Social Marketing Insight | Scoop.it

Internet startups sprout all the time promising to send you just about anything via UPS. But one new company has taken the idea a little meta: They'll ship you an empty box....

 

...Sold is the brainchild of three graduates of the MIT Media Lab—Matt Blackshaw, Tony DeVincenzi and David Lakatos—who figured out that boxes aren’t as trivial as they seem. One-click buying has become commonplace online, Sold’s founders say, but not so one-click selling. And sometimes the difference is a box.

 

With Sold’s app, you take a picture of the thing you want to sell and write a description. The company uses a mix of algorithmic and human judgment to figure out how much you can probably get for the item and sends you the proposed price. If you accept, Sold posts your product on whatever online marketplace the company determine is best—eBay, Amazon or smaller niche sites, depending on what you’re selling. When your item sells, Sold sends you a pre-labeled box to ship it in. (You can track the box while it’s on its way to you.) Tape up the box, schedule a UPS pickup and that’s it....

Jeff Domansky's insight:

This is a great little case study in business innovation and social business.

Two Pens's curator insight, May 30, 2013 9:41 AM

Very cool idea. Look at the marketplace and discover the niche that no one is covering: these MIT grads are serving the seller in an interesting way by sending an empty box.