Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Financial Services Firms get Creative with Content

How Financial Services Firms get Creative with Content | Public Relations & Social Marketing Insight | Scoop.it

It’s important for financial services firms to convey their opinions, worldviews, passions, and vested interests in the well-being of their consumers.


In this guide you'll learn:


- Trust and loyalty — how perceptions of banks are influenced by content


- How content converts and the content audiences are craving


- How to plan for legal and compliance


- How to educate and inspire with content


- How to find the right content partners


- How to plan your content distribution strategy and measure ROI....

Jeff Domansky's insight:

Now more than ever before, financial services can build genuine, authentic relationships with their audiences and prove ROI on content marketing efforts.

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Marketing Psychology: 9 Strategies to Influence Consumers

Marketing Psychology: 9 Strategies to Influence Consumers | Public Relations & Social Marketing Insight | Scoop.it

One of my favorite books of all time is David McRaney’s You Are Not So Smart in which he highlights the ways in which we’re deluded into thinking we are rationale individuals and yet we all fall prey to the whims of psychology. The same is true for marketing psychology and I felt compelled to put this guide together on nine ways marketers can use it to influence consumer behaviour....

Jeff Domansky's insight:

Amar Hussain put this guide together on nine ways marketers can use it to influence consumer behaviour. For strategic marketers. 10/10

Marco Favero's curator insight, February 26, 2015 6:45 AM

aggiungi la tua intuizione ...

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Accountability represents the greatest change in PR strategies over the past 25 years

Accountability represents the greatest change in PR strategies over the past 25 years | Public Relations & Social Marketing Insight | Scoop.it

Confession time: It was all once based on the hope theory, this art of public relations. Public relations pros would craft a message we hoped would resonate with influencers -- such as media. We then hoped they would find value in the message and distribute it to their audiences. Once out there, we hoped the intended audience would appreciate it, and shape behavior, opinion, or demand accordingly. And all this was done with the hope that some open-ended retainer would finance the entire public relations strategy.

 

But today, hope is for dopes. That's because accountability is the calling card today in developing contemporary, scientific public relations strategies that impact real business objectives for clients. It's been a sea change, and a welcomed one, considering how far our industry has come and the tools now available in transforming public relations into a legitimate means of building real bottom line value....

Jeff Domansky's insight:

Accountability is greatest change in public relations strategies...

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I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships | Institute for Public Relations

I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships | Institute for Public Relations | Public Relations & Social Marketing Insight | Scoop.it

Scholars in public relations have contended that organization-public relationship (OPR) quality has multiple dimensions, including the oft-cited list of trust, satisfaction, control mutuality, and commitment. The concept of OPR quality is assumed to be positive (Heath, 2013), which nevertheless does not describe relational problems in reality. In this blog post, I introduce an additional side of OPR quality—distrust, and how it differs from trust.

 

Distrust is often considered as simply the opposite of trust by organizational researchers and excluded as a component of OPR quality in the public relations literature. However, distrust is not the absence of trust. For example, an employee may have both low levels of trust and distrust in his or her colleagues who resemble casual acquaintances in the organization. They only occasionally cross paths with these coworkers. They are not confident in or very watchful of these relational partners. Also likely the employee could feel both high levels of trust and distrust in his or her superiors. They trust the management, as representatives of the organization, in some aspects but distrust in other aspects.

 

In an employee survey (N=583), I tested distrust as a new dimension of OPR quality (Shen, in press). I found that both distrust and trust were distinct from each other. The study suggested that OPR quality is not inherently positive. Employees may perceive sinister intentions of the organization’s conduct. Even those who highly trust their employing organizations do not necessarily perceive low distrust, and vice versa. Employees could feel confident about the organization’s capabilities—trust, while at the same time they are skeptical about whether the organization keep employees’ interests in mind when making decisions—distrust....

Jeff Domansky's insight:

IPR research paper looks at how distrust impacts organizational relationships

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Strategic images: How visuals can shape your branding

Strategic images: How visuals can shape your branding | Public Relations & Social Marketing Insight | Scoop.it
How important are Instagram, Pinterest, YouTube, and video to your external communications? Online marketing increasingly will rely on images as the digital world evolves, a study shows.



Jeff Domansky's insight:

Great insight from Shel Holtz: So, how do we make images strategic? What we need to consider next is embracing a social visual communications strategy that will help us succeed in information distribution and consumption.

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Using LinkedIn for strategic communication | Craig Pearce

Using LinkedIn for strategic communication | Craig Pearce | Public Relations & Social Marketing Insight | Scoop.it

The capability of LinkedIn to be an effective platform for strategic communication is both constrained and advanced by its unique properties. Make no mistake, however. When operating in a B2B and/or services-oriented environment, organisations can leverage LinkedIn via a number of potent means – e.g. market research, differentiation, positioning, viral marketing – to deliver business results....


My bias towards believing LinkedIn is better for service-leaning organisations is because of LinkedIn’s proclivity for better suiting the approaches of thought leadership and inbound marketing (noted below)....

Jeff Domansky's insight:

Craig Pearce highlights several ways to use linked in for strategic communications.

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