Public Relations & Social Marketing Insight

Steve Jobs, John Sculley, Steve Wozniak at Apple

John Sculley, formerly CEO of Apple, recently visited our office to do a Q&A. 

Below is a lightly edited transcript of our conversation. We talk about what really happened at Apple with Steve Jobs in the 80s, what it's like to be fired, and why entrepreneurs should buy his new book. 

Business Insider: So let’s just start at the most famous moment. You’re known probably best for firing Steve Jobs, right? What was the thinking there? Is that something that’s been mis-remembered pretty horribly through history?

JS: Yeah, well, first of all there’s no accuracy to it at all. It’s one of those things that became a myth.

BI: Okay.

JS: The reality is that I was brought into Apple to bring consumer marketing to Apple, because Steve was getting ready to launch the Macintosh in a few years, and to turn around the Apple 2 because it was the only source of cash flow the company would have for three more years....