Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality

Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality | Public Relations & Social Marketing Insight | Scoop.it

When companies emerge out of the start-up phase, quality standards are raised. But in order to make this happen, a lot of companies fall into a trap of implementing long lists of procedures.


So, let me ask, how do we drop the playbook of too many procedures but still achieve quality at scale, whether in our marketing department or in our organization as a whole? Let’s think outside the box for a moment and explore these two alternative approaches....

Jeff Domansky's insight:

Philip Chen offers some fresh thinking about managing quality and moving from start-up to operations.

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Former Apple CEO John Sculley: We Need to Embrace Failure as a Way to Learn

Former Apple CEO John Sculley: We Need to Embrace Failure as a Way to Learn | Public Relations & Social Marketing Insight | Scoop.it

Steve Jobs, John Sculley, Steve Wozniak at Apple


John Sculley, formerly CEO of Apple, recently visited our office to do a Q&A. 

Below is a lightly edited transcript of our conversation. We talk about what really happened at Apple with Steve Jobs in the 80s, what it's like to be fired, and why entrepreneurs should buy his new book. 

Business Insider: So let’s just start at the most famous moment. You’re known probably best for firing Steve Jobs, right? What was the thinking there? Is that something that’s been mis-remembered pretty horribly through history?

JS: Yeah, well, first of all there’s no accuracy to it at all. It’s one of those things that became a myth.

BI: Okay.

JS: The reality is that I was brought into Apple to bring consumer marketing to Apple, because Steve was getting ready to launch the Macintosh in a few years, and to turn around the Apple 2 because it was the only source of cash flow the company would have for three more years....

Jeff Domansky's insight:

Reinventing John Sculley and what really happened with the firing of Steve Jobs at Apple. Recommended reading for entrepreneurs and business leaders.  9.5/10

Алла Миргородская's curator insight, October 27, 2014 4:41 AM

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