Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Spending Up, But Marketers Still Have Big Digital Blind Spots

Spending Up, But Marketers Still Have Big Digital Blind Spots | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - April 10, 2015 3:19 PM

A new report from Forrester reveals that — finally — marketers are treating digital marketing as part of their overall strategy, with 50% of the executives it surveyed planning to increase digital spending this year. And those expenditures are now equal to spending on traditional marketing.

But the survey also reveals that while most marketers are talking a good game — with 80% agreeing that their company has the skills required to be successful in digital marketing — their confidence falls apart when they need to get specific, such as their ability to recruit digital talent, collaborating across functional areas, or even aligning to-do lists across the organization....

Jeff Domansky's insight:

Moving into digital but some marketers remain stuck in old thinking according to Forrester.

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Donna Farren's curator insight, April 10, 2015 4:09 PM

So true!  When will they learn that tv style commercials and banner ads taken from magazine ideas are just not productive in the digital world!  Have you EVER really watched an ad before a YouTube video?  I have NOT watched a video I was going to if there is no way to skip the ad.  Why do they think DVR's are so popular - its not just the on-demand its skipping the commercials!
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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - January 18, 2015 6:35 PM

As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan.

If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:

-  Crystalize your content marketing strategy
-  Gain stronger buy-in more quickly from executives or clients
-  Keep content producers strategically aligned...

Jeff Domansky's insight:

Helpful tips on creating a one-page marketing strategy. Nice and easy and suggested reading.

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How does a company prove digital media's effectiveness?

How does a company prove digital media's effectiveness? | Public Relations & Social Marketing Insight | Scoop.it
From www.biznology.com - November 23, 2013 3:21 AM

My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.


...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation.


Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression.


”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone...

Jeff Domansky's insight:

George Achillias shares a blueprint, strategies and tips for success and most important, how to measure your ROI.

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malek's curator insight, November 23, 2013 7:25 AM

How to measure what's going on with your campaign. 

A lengthy article, but the job is in the details.
Ali Anani's curator insight, November 24, 2013 12:21 AM

"Moments of Truth" shape up your customers' impressions about your businesses
Gordon Kraft's curator insight, November 24, 2013 12:00 PM

Digital Media company has the ability to create your Digital image for the Interent, Social Media via video...
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Four digital reports business leaders should read in 2015 | Symphony3 Blog

Four digital reports business leaders should read in 2015 | Symphony3 Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.symphony3.com - January 21, 2015 1:13 AM
Each year we see continuous change and growth in the digital arena. As such there is a regular flow of new digital insights and information to keep on top of - a consuming task for any business leader.   Last year we released Five digital strategy reports you should read from 2013. Given the great feedback, we've once again selected four reports released in 2014 that provide valuable insights to business leaders looking to build or improve their digital strategy....
Jeff Domansky's insight:
Are you on top of the latest digital trends? We've selected four digital reports from the last year that all business leaders should read while planning and implementing a digital strategy in 2015. Essential reading for strategic marketers. 10/10
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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.thesocialms.com - December 7, 2014 9:39 PM

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.
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