Public Relations & Social Marketing Insight

Hung out with any box-fresh adults recently? Wow, they are different. No doubt about it, the way younger people look at the world is unrecognisable from the way most experienced marketers do.

With under-25s, you are not the brand anymore – they are! Insights into under-25s are everywhere but there’s been one seismic shift in the way they want to engage with brands that is not reflected in the strategies and tactics of most marketing teams: with under-25s, you are not the brand anymore – they are.

It’s a change that demands a fundamentally flipped marketing playbook and you need to learn to use the new rules to maintain a competitive edge....