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Brands looking to be successful in the world of fragmented, distracted and time-crunched consumers, might not be rated just on how well they serve customers’ needs, but how well they work with others to combine forces.
In the latest edition of its Sentinel Report, software developer and technology services company Globant suggests companies that find partners to provide a “seamless ecosystem” will be well-positioned to meet consumers’ needs in the future.
“The main goal for brand ecosystems is to lean on the best attributes of both companies to improve the offering with the clear goal of making life easier for consumers,” Martín Migoya, Globant CEO and co-founder, tells Marketing Daily. “As a result, consumers are often more engaged with brands and share a greater stake in their success.”...
An important point of view about brands and partnerships.