Public Relations & Social Marketing Insight

Let's cut to the chase, your brand is not your logo, your identity or your product. Your brand is the gut feeling an individual has about your product, service or organization. It’s all the unique qualities that make you different, valuable, memorable and trustworthy. It signifies a promise of value, and reflects how your organization emotionally connects with consumers. Crucially, your brand is not what your company says it is, but what your target market says it is....