Public Relations & Social Marketing Insight

The omnichannel experience isn’t just a marketing strategy — it represents a fundamental shift of the consumer’s position in the traditional purchasing process. Omnichannel enables the customer or the client to choose how they want to interact with a company or product line without having to compromise the quality of their interaction.

A successful omnichannel retailer is less concerned with a broad, multi-channel marketing campaign and focuses instead on creating a seamless media experience for customers engaging with their brand.The key here lies in an ability to allow your brand to proliferate across every channel.

According toMarketo, one of the leaders in automated marketing software, “Each piece of the consumer’s experience should be consistent and complementary.”

Whether a customer is visiting the store, making a purchase through a mobile app, or liking a photo on Instagram, they must be able to engage your brand in a way that is both seamless and effortless, regardless of the device or channel....

Jason Corrigan shares two ways that you can maximize your brand’s exposure and conversion opportunities by developing a coherent system where your offline marketing channels positively influence and support your digital campaign.