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Consumers love a great loyalty program. In fact, loyalty programs are more popular than ever. A recent study titled, The Loyalty Report 2015, showed that the overall influence of a loyalty program on customer behavior appears to be increasing.
This is positive news for loyalty marketers, but it is not a cause for overconfidence. Many brands offer some form of rewards and incentives, and consumers also have more choice than ever before. Even despite their ubiquitous popularity, if a loyalty program does not stand out, or fails to differentiate itself from the competition, it will still fall behind.
Tuesday’s Loyalty360 webinar presented by Bond Brand Loyalty called, “Resolving Five Tensions on the Evolution to Brand Loyalty,” centered on this topic and focused on some of the essential takeaways from the Loyalty Report 2015...
Here's a valuable look inside the 2015 Loyalty Report.