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How The Collapse Of The Cable Business Model Will Bring A New Era Of Television

How The Collapse Of The Cable Business Model Will Bring A New Era Of Television | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - August 17, 2015 4:48 PM

Ever since the commercial Internet emerged, content has been at the center.  Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age.  Inspired, media executives and internet entrepreneurs alike sought to marry content and distribution to create the perfect business model.


The problem is, as I’ve noted before, that content is crap.  Nobody walks out of a great movie and says, “Wow! That was some great content.”  Nobody listens to content on their way to work in the morning.  We never call anything we like “content,” the term is a mere fantasy in the minds of business planners.


That, in essence, is why despite the predictions of digital pundits, the TV industry has continued to prosper.  Through a series of disruptions—cable, DVD and now streaming video—programing has continued to evolve.  Now, with the cable business model starting to unravel, we can expect an explosion of creative energy that will usher in a new golden age of TV....

Jeff Domansky's insight:

Gregg Satell looks at the new age of TV coming soon. Recommended reading. 9/10

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Not All Content Marketing is Created Equal: Location, Size, and Scope | Marketo

Not All Content Marketing is Created Equal: Location, Size, and Scope | Marketo | Public Relations & Social Marketing Insight | Scoop.it
From blog.marketo.com - June 11, 2013 1:21 AM

A one-size-fits-all content marketing strategy doesn't work. Read on to determine why location, size, and scope are critical to being effective in your unique market.

 

As marketers, we hear a lot about content marketing for all sized businesses. In the midst of the tips and how-to guides from industry experts, there’s a lot of white noise. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. When it comes to content marketing, there are three major components to consider:

- Location: Do you own a brick and mortar business? Do you operate exclusively online? What if your business is a hybrid of both?

- Size: How many employees does your company have? Seven? Seven hundred? Is it just you?

- Scope: Who’s your business trying to reach? Do you consider yourself B2B? B2C? What exactly does your business do?...

Jeff Domansky's insight:

Location, size and scope are the fundamentals for your content marketing strategy. it's critical to accommodate them in your marketing strategies.

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Preeti Kaur's comment, June 18, 2013 9:45 AM
thanks jeff...the article made a great read...but do you believe b2b and B2C need the same form of content marketing???
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How Social Media Boosts Your Internal and External Brand | Soshable | Social Media Blog

How Social Media Boosts Your Internal and External Brand | Soshable | Social Media Blog | Public Relations & Social Marketing Insight | Scoop.it
From soshable.com - April 16, 2013 1:11 AM
The rapid growth of the social media in the recent past made it an indispensable tool in the hands of marketing managers around the world. Social media improves the opportunities to connect with your customers and facilitates two way communication between you and your customers. Social media strategy when properly implemented can boost both your internal and external brand. Below are some of the benefits of social media for your brands...
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Should You Discount Prices To Get Customers? - Business 2 Community

Should You Discount Prices To Get Customers? - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - July 31, 2013 9:31 AM

Strategic marketing: When should you offer a product or service discount?Some of you will say never to discount price. Getting your pricing right is an important element of marketing. And to get the extra sales boost you may want to consider price promotions. One of these is offer a price discount that can be an effective tactic to get more customers. This article is not about reducing your price to get a one off sales and hope extra business will someday follow. It is about using discounting in a smart and simple way to get your business new customers and increased sales in short term....

Jeff Domansky's insight:

Really thoughtful discussion about how and when to discount or not as a marketing strategy.

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dane norton's curator insight, September 30, 2014 8:25 PM

Price cutting gives a false sense of confidence because it consistently shows a spike in sales whenever it occurs. Getting your price right is an important element and to boost sales considering price promotions is an option. This article discusses how to discount in a smart manner to get your business new customers and increased sales in the short term. In the article it explains four different scenarios when to use price promotion. These include when you are launching in a competitive market, if there are going to be on going repeat sales, as a lead in price and if your product if bought on a regular basis. The key factor to think about when using a price reduction strategy is to focus on the short term reward and not one that you have to rely on to attract customers to your business.
Tiffany's curator insight, October 1, 2014 4:56 AM

Sales promotion as an Integrated Marketing Communication tool to help reducing competitors. Sales promotions ate therefore needed to correct a bad situation or avoid a donwturn. Not only discount origional prices, there are two kinds of sales promotion. Trade promotion and consumer promotion. only cutting the prices down is a false sense of confidence. we should care about long term health of the brand not be tempted by short term gains in sales generated by price discounts.
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Four Ways To Speak The Language Of Value

Four Ways To Speak The Language Of Value | Public Relations & Social Marketing Insight | Scoop.it
From mindmulch.net - June 10, 2013 2:39 PM

Try speaking the language of value. Here's four ideas how: ... Trying hard is important, but if all you’re doing is trying really hard at the same low value thing that isn’t working, it can be frustrating, futile and not very helpful at all.

 

The Language Of Value

What is the language of value? Here’s four biggies that have gotten me a lot of the right kind of attention lately:

- Asking Constructive Questions

- Presenting Compelling Arguments

- Stimulating Genuine Learning

- Facilitating Positive Change...

Jeff Domansky's insight:

This post challenges you to rethink your marketing "language" ain't changing it to the language of value. Well worth reading.

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