5 Cs of Modern Marketing | Public Relations & Social Marketing Insight | Scoop.it
From inspiremartech.com - July 7, 2015 12:50 AM

...With all the back and forth, I have finally come to a realization that the goals and desires of Modern Marketing can be accomplished with these 5Cs:

  • CONSUMER
  • CONTEXT
  • CONTENT
  • COMMERCE
  • CONVERGENCE


Always putting the CONSUMER at the center, both in strategy and execution (more often than not we are missing one or the other). CONVERGENCE needed at all levels to overcome the challenges of fragmentation and silos and of course the 2 channel agnostic pillars of a seamless experience – CONTENT & CONTEXT that if done right, will organically drive a COMMERCE BEHAVIOR....