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A recent report by The Economist Intelligence Unit called “Visions in Marketing” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies
The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels.
And the role of the CMO “will evolve in response to changes in their business models, the ability to access ever-growing markets and a more detailed understanding of the customer than ever before.”...
A useful look at trends in marketing and the role of the chief marketing officer in the future .