Brands like Amazon, Netflix, OKCupid, Pandora and Twitter are tracking customers’ online behavior to produce targeted offerings and increase sales. What stats are they looking at and offering as a result, you may ask? This infographic tells all....
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Scoop.it!
A one-size-fits-all content marketing strategy doesn't work. Read on to determine why location, size, and scope are critical to being effective in your unique market.
As marketers, we hear a lot about content marketing for all sized businesses. In the midst of the tips and how-to guides from industry experts, there’s a lot of white noise. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. When it comes to content marketing, there are three major components to consider: - Location: Do you own a brick and mortar business? Do you operate exclusively online? What if your business is a hybrid of both? - Size: How many employees does your company have? Seven? Seven hundred? Is it just you? - Scope: Who’s your business trying to reach? Do you consider yourself B2B? B2C? What exactly does your business do?...
Jeff Domansky's insight:
Location, size and scope are the fundamentals for your content marketing strategy. it's critical to accommodate them in your marketing strategies. 
Preeti Kaur's comment,
June 18, 2013 9:45 AM
thanks jeff...the article made a great read...but do you believe b2b and B2C need the same form of content marketing???
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This is a really valuable post for social marketing strategists. It looks in detail at which consumer behaviors some of the major business to consumer marketers are measuring.