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You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we (and most marketers) sing it.
Salesforce's 2014 research revealed more than a few shining lights of marketing insights. The below infographic illustrates some of the standouts.
- 86 percent of senior-level marketers agree that it's very important to create a cohesive customer journey. But only 29 percent companies rate themselves as effective at creating a cohesive customer journey.
- 53 percent of CMOs say return-on-investment (ROI) is the most important metric they use to measure success.Take a look at this infographic for more insights....
Here's a quick look at the highlights, that Salesforce heard from CMOs and other marketing leaders throughout 2014.