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Scoop.it!
Producing great marketing campaigns and advertisements is more than just informing people about a new product – a successful ad taps into the unconscious of the consumers and directs them to make a purchase. An understanding of behavioural psychology and its principles is vital to develop an emotional connect between the product and the consumer. Here is a list of simple practices that will help you exploit the psychology of a consumer and boost your marketing campaign.... 
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Scoop.it!
The same leaders who use the phrase: “Let’s all get on the same page”, then send out 110 slide Powerpoint presentations. We take it serious enough to create a Brand Strategy Roadmap that you can use to frame the next 5 years of your brand strategy, and fit it on one page. This way, you really can get everyone on the same page. The master brand strategy roadmap Having the brand road map on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a small part of the brand. The road map helps guide everyone and keep them aligned. Here’s the one I use that has all the key elements....
Jeff Domansky's insight:
Graham Robertson shows how to get your brand strategy and team onto one page. Recommended reading. 9/10
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Classic advertising psychology is worth studying.