Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

How I launched the #2 most upvoted product of all time on Product Hunt

How I launched the #2 most upvoted product of all time on Product Hunt | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - February 27, 2015 10:09 AM

The last 48 hours of my life were total madness. This is what I did.


Since I’m involved with startups on a daily basis, working on product development and (business) strategy, I’ve always been keeping lists of interesting tools and resources that could be interesting to use. Thinking of something I could create, I thought it would be fun to build a simple and useful site that could help makers find resources and tools while building their startup.


The first thing I did was writing down all categories I could think of that would suit a startup’s needs. I ended up with 50, and made a huge Excel sheet where I entered all the stuff I’d already saved. From there on I started collecting more resources and filling up the empty spaces....

Jeff Domansky's insight:

This is a superb story about marketing a start up, lessons and a blueprint to follow for success. Highly recommended for startups, PR and marketing pros. 10/10

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

3 Key Marketing Takeaways from Simon Sinek's "Start With Why"

3 Key Marketing Takeaways from Simon Sinek's "Start With Why" | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - May 15, 2014 2:38 AM

Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what's possible?


This is a question that Simon Sinek asks the audience as he begins his famous Ted Talk. Sinek, a bestselling author and INBOUND 2014 keynote speaker, set out to discover why companies like Apple have been able to achieve such extraordinary success, while others with the same resources have failed.


He explains it through his idea called "Start With Why." And as it turns out, his findings have important implications for inbound marketers too....

Jeff Domansky's insight:

How Simon Sinek's "Start With Why" applies to important inbound marketing strategies.

more...
CCM Consultancy's curator insight, September 24, 2018 2:16 AM

Do you know your company's "why"? Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don't buy what you do. They buy why you do it.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How Psychology Can Optimize Your B2B Pricing Strategy | Kapost

How Psychology Can Optimize Your B2B Pricing Strategy | Kapost | Public Relations & Social Marketing Insight | Scoop.it
From marketeer.kapost.com - February 17, 2015 10:47 AM

There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psychology.


Psychology and marketing go hand in hand. Today, I’m taking a quick look at four psychological principles behind successful pricing strategies. By combining these psychological quirks with a bit of customer insight, adjusting your pricing strategy by as little as a few cents could massively improve your sales....

Jeff Domansky's insight:

Four key psychological factors that can impact your B2B pricing.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

5 Answers Every CEO Should Want to Know | CustomerThink

5 Answers Every CEO Should Want to Know | CustomerThink | Public Relations & Social Marketing Insight | Scoop.it
From www.customerthink.com - June 19, 2013 9:11 AM

The perennial cry from CEOs around the globe is that they are focused on their customers. It’s their A-#1 mission. Everything emanates from understanding what customers need and want, and then delivering on it.


However, without up-to-date information trending profitable versus non-profitable customers and the issues driving the best customers away, CEOs and their businesses are unable to manage customers as assets. Guerrilla metrics give leadership five questions for commanding customer accountability inside their organizations.

- Create a cultural shift to make customers the asset of the business.

- Supply leaders with a platform to stand behind and reinforce.

- Establish a language for CEOs in how they ask about customers; placing the customer front and center on their agenda.

- Are a potent first step to kick-start or reenergize a faltering customer ‘focus.’...

Jeff Domansky's insight:

Here's what CEOs want to know from you and your marketing campaigns.

more...
Dale Ader's curator insight, June 22, 2013 8:58 AM

The leadership think tank!
David Keuning's curator insight, June 28, 2013 1:16 PM

They say that creating the *right* KPI is an art.  And they also say that if you create the wrong KPI you can do your business more harm than good.  Asking your organization these five questions will point you down the path of finding the RIGHT KPI. 
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn