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According to the survey, 35 percent of consumers said that the introduction of virtual reality will make them more open to purchasing more online since it will give them a more realistic feel of the product. In addition, 22 said virtual reality will make them less likely to visit a physical retail store....
Jeff Domansky's insight:
Coming soon to your desktop or mobile: Virtual Reality shopping.
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Coming soon to your desktop or mobile: Virtual Reality shopping
One of the barriers to online shopping is that shoppers can’t actually experience the products or try them on. This is one of the obstacles that virtual reality has the potential to address. According to the survey, 35% of consumers said that the introduction of virtual reality will make them more open to purchasing more online since it will give them a more realistic feel of the product. In addition, 22% said virtual reality will make them less likely to visit a physical retail store.