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Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues. In some cases really brilliant thought leadership shifts paradigms of an entire industry.
Thought leadership is no ordinary content but rather content that sets one brand apart from the competition and, in the process, leverages a phenomenal platform for trust and engagement. Good thought leadership content is sophisticated and intelligent and should be packaging and delivered appropriately to a defined audience. And herein lies the key....
This is a very "thoughtful" look at thought leadership.