Public Relations & Social Marketing Insight

So, where should you start? Do you have an idea of what a successful social media strategy looks like? What constitutes a vibrant community? How is your competition doing?

Whether you are just starting out or re-evaluating your social media efforts to date, there are a number of areas to consider to determine how well you and your competition are doing and/or what will be required for success. Whether for your own firm or for a client, here are four areas worth focusing on to conduct a comprehensive social media audit....