Public Relations & Social Marketing Insight

To understand the development of surf art, you need to understand the development of the surfboard—a paradigmatic design object in itself, with an amazing history in the 20th century.

The guys (mostly denizens of Californian and Hawaiian beaches) who developed the surfboard as we know it were often social outsiders. Behind the clean lines and perfectionism of their boards was a desire to create a lifestyle outside of the normal working man’s routine. So it’s no surprise that surfing design eventually blossomed into the hyper-expressive and offbeat style that we now know.

But let’s start at the beginning to see how this awesome story unfolded....