Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 Waves of Digital Transformation - Be Prepared

3 Waves of Digital Transformation - Be Prepared | Public Relations & Social Marketing Insight | Scoop.it

In the age of hyper-digital transformation, nine additional, incremental digital technologies join the eight from the previous age. These nine start with a relatively low level of importance today but increase by an average of 145% among digital leaders by the year 2020. These nine additional digital technologies reach the threshold of having an “important to very important” business impact among at least one-fourth of digital leaders:


Telepresence (Skype, Google Hangouts, etc.) (49%)


Digital currency (49%)


Artificial intelligence (46%)


Robotic process automation (software) (41%)


Sharing economy platforms like Uber (39%)


Nanotechnologies (35%)


Robots (hardware) (33%


Telematics (29%r)


Wearables (28%)


When combined, these seventeen digital technologies increase their business impact among digital leaders by an average of 112% between 2016 and 2020. The predicted business impact of these digital technologies mean that the business and IT organizations you operate today will need to look very different by 2020 in order to keep up and compete successfully....

Jeff Domansky's insight:

Eight original disruptions and nine imminent disruptions to recognize.

Naoufel Ghafir's curator insight, May 6, 2017 3:00 PM

Eight original disruptions and nine imminent disruptions to recognize.

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Facebook loses 1.4million UK visitors in a MONTH as users switch social media

Facebook loses 1.4million UK visitors in a MONTH as users switch social media | Public Relations & Social Marketing Insight | Scoop.it

Facebook - the world's largest social network - is losing millions of users each month. Experts say Facebook's popularity may have peaked, with jaded users joining newer social media sites. In the last six months, Facebook has lost nearly 9million monthly visitors in the US and 2million in the UK.

 

Experts say as new social media sites grow, Facebook's users are deserting the network. They say that figures aren't helped by the lack of new Facebook members. It is believed that most people who want to sign up to the site have already done so. New media specialist Ian Maude said the fall in numbers was due to 'a boredom factor'. It is believed there is stagnation as most people who want to join the site have already done so 'The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it. 'People like to try something new. Is Facebook going to go the way of Myspace? 'The risk is relatively small, but that is not to say it isn't there.'...

Jeff Domansky's insight:

I think the larger problem with social media is trying to evaluate its growth and relating it to the usual quarterly growth expected by investors inpublic companies . No question, with the pace of change in social media, shiny new technology and social media channels are going to constantly appear and challenge and sometimes deliver better features. In Facebook's case, piling on new features and trying to be everything for everybody in order to maintain revenue growth is a path to failure eventually.

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