Is the iPad the natural successor to the newspaper? | Public Relations & Social Marketing Insight | Scoop.it
A study by the Pew Research Center shows that iPad and tablet users use their devices mainly to consume news.

 

Since Apple introduced the iPad eighteen months ago and shifted the focus of tablet computers from work devices to multimedia uses, the demands of its users have also changed. While other companies are hoping to grab a piece of this market – like Amazon and the impending release of their Kindle Fire – consumers will be the ones to win out with the diverse uses of these devices.

 

With their place in society integrating at a quick rate, so too are their users with a new study suggesting that news and media is well on its way to becoming the dominant use for tablet computers....