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A thought leader is one who drives discussion and conversation in their field, influencing the way business is done. By virtue of their renowned expertise, these experts have a significant edge when it comes to marketing.
Thought leadership marketing is a relatively new term, but it has quickly taken hold in the digital world. As you may be able to guess, thought leadership marketing involves leveraging your experience to engage in marketing.
Before we get into the fundamental ingredients for successful marketing through thought leadership, it’s important to understand that thought leadership is relative to where you do business....
Thought leadership gets a lot of buzz, and for good reason. It's a form of influence that brings a heightened reputation in your niche or industry. Codefuel shares some interesting ideas about how to put thought leadership to work in your marketing here.