Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to tell if you're a 'thought leader' - Digiday

How to tell if you're a 'thought leader' - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Are you a thought leader? Well, there are several tell-tale signs.


According to the Oxford English Dictionary, the term dates to an 1887 statement made about abolitionist Henry Ward Beecher who was called “one of the great thought-leaders in America.”


Inevitably, marketing folk usurped the term some time in the 1990s and revised and water-downed its meaning to use it to further coerce clients into giving them more pennies for their thoughts.


It’s gotten to the point where, today, content marketers have created many new subsets to the thought-leader species: There are evangelical thought leaders, intrapreneur and infopreneur thought leaders, e-thought leaders and even “thought” thought leaders.


But the question remains: Are you an actual thought leader? Well, there are several tell-tale signs....

Jeff Domansky's insight:

If you call yourself a "thought leader" you're probably not. And other thoughts about thought leaders.

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5 Must-Haves for Marketing with Thought Leadership

5 Must-Haves for Marketing with Thought Leadership | Public Relations & Social Marketing Insight | Scoop.it

A thought leader is one who drives discussion and conversation in their field, influencing the way business is done. By virtue of their renowned expertise, these experts have a significant edge when it comes to marketing.

Thought leadership marketing is a relatively new term, but it has quickly taken hold in the digital world. As you may be able to guess, thought leadership marketing involves leveraging your experience to engage in marketing.

Before we get into the fundamental ingredients for successful marketing through thought leadership, it’s important to understand that thought leadership is relative to where you do business....

Jeff Domansky's insight:

Here are five ingredients needed for successful thought leadership marketing.

Annie Sisk's curator insight, October 25, 2015 10:19 AM

Thought leadership gets a lot of buzz, and for good reason. It's a form of influence that brings a heightened reputation in your niche or industry. Codefuel shares some interesting ideas about how to put thought leadership to work in your marketing here.