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The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research | Institute for Public Relations

The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research | Institute for Public Relations | Public Relations & Social Marketing Insight | Scoop.it
From www.instituteforpr.org - July 14, 2016 2:10 AM

Americans hold a more favorable opinion of CEOs who take public stances on controversial topics, according to “The Dawn of CEO Activism,” a study released by Weber Shandwick and KRC Research.


Weber Shandwick has identified CEO activism as a factor that can “drive and differentiate corporate reputation.” Leaders taking a stance on hot-button issues is powerful. However, “The Dawn of CEO Activism” advises caution, stating that CEOs should be careful in choosing topics they speak out on.


The research, which can be found here, extracted five key tenets of CEO activism, illustrating the pros and cons of vocal corporate leadership....

Jeff Domansky's insight:

Interesting reputation management and leadership insight with marketing implications as well.

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Charlene Li Touts the Benefits of Social Media for Top Leaders

Charlene Li Touts the Benefits of Social Media for Top Leaders | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - March 19, 2015 3:34 AM
Charlene Li argues that being active on social media is different for leaders, and requires a special set of skills."It's one thing for your organization to be tweeting and making videos and sharing content, and it's quite a different thing for you as a leader to go out there."One of the challenges, she says, is that leadership is an art--everyone does it differently. This makes it hard to create a single blueprint for exercising leadership through social channels....
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One of the most influential women in technology argues that being active on social media is different for leaders, and requires a special set of skills.
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Must Read Influencer Content Marketing Case Study | Lee Odden

Must Read Influencer Content Marketing Case Study | Lee Odden | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - January 27, 2015 11:33 AM

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation.


Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.


Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time. How so? Through influencer content programs....

Jeff Domansky's insight:

Useful resource for content marketing and thought leadership.

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Marco Favero's curator insight, January 27, 2015 12:10 PM

aggiungi la tua intuizione ...
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The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis

The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it
From www.briansolis.com - November 7, 2014 3:35 PM
Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you simply do. Smart thinking or communication or publishing does not necessarily equate to thought leadership. It’s own people value it on the other side of your work that sets the stage for something great.


According to Miller, “Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”


Miller along with his team at LinkedIn interviewed several experts to assemble a gorgeous and useful ebook to help brand marketers learn how to optimize thought leadership strategies. Experts include Joe Chernov, Ekaterina Walter, Shannon Stubo, among others.  You can download it here....

Jeff Domansky's insight:

Brian Solis says thought leadership is earned.

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Steve Jobs Knew How to Run a Meeting: Here's How He Did it | Inc

Steve Jobs Knew How to Run a Meeting: Here's How He Did it | Inc | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - March 26, 2015 10:33 AM
Brilliant. Passionate. Overbearing. Impatient.Steve Jobs's management style has been described in many ways, both positive and negative. Love him or hate him, there's no denying what he accomplished: Within a short time, he built the most successful company on the planet....
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At 31 years old, Steve Jobs left Apple and started NeXT. Here's an inside look at a company meeting, and what you can learn from it.
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How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months

How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - February 11, 2015 1:01 AM
So that begs the question:How in the world can I, company X, leverage content marketing practices to effectively emerge as a thought-leader in my industry? And furthermore, how can I do it affordably?Three months ago I found myself asking myself the same question and so I embarked on a journey to try and solve it. After a lot of trial and error I’ve come up with a scientific approach that I believe can solve this problem for anyone....
Jeff Domansky's insight:
From zero to thought leader on Twitter in under 3 months. Quite an achievement.
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Kim Swagemakers's curator insight, February 12, 2015 11:45 AM

not all new, but a good overview of what should be your focus activities on Twitter
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The 5 Stages of Becoming a Successful Thought Leader

The 5 Stages of Becoming a Successful Thought Leader | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - January 2, 2015 7:11 PM

The idea of becoming a thought leader is a nebulous andconfusing concept to grasp. Every leader’s approach is different, and there’s no secret formula to success.


Becoming a thought leader doesn’t happen overnight. It takes time — not to mention a willingness to share the “secrets” of your success — and the right mindset to master. But once you understand that it’s not about your ego or selling people on your company, you can start to unlock its true value.


To put the cycle of successful thought leadership in perspective, here are five distinct phases that need to happen...

Jeff Domansky's insight:

Good read for potential thought leaders.

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