Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Befuddling Problem of Leadership

The Befuddling Problem of Leadership | Public Relations & Social Marketing Insight | Scoop.it

In 2002, four researchers set out to understand the interplay between personality and leadership. One of the definitive findings of the study was that “Extraversion was the most consistent correlate of leadership.” Specifically, extraverted employees were more likely to emerge as leaders and be perceived as effective — by both managers and managed.

 

Did you catch that key word there? perceived. Because while we might perceive extraversion as a quality of a good leader, there’s very little evidence that this trait actually gets better results.

 

Research from Adam Grant shows that in environments of low employee proactivity, extraverted leaders get better results, but in environments of high employee proactivity, introverted leaders get better results.

 

In other words, engaged employees that take initiative perform better under an introverted manager. Is it silly to point out that most companies today do, in fact, want a culture of engaged employees that take initiative?

 

The potent power of extraversion becomes particularly befuddling when combined with the intoxicating scent of confidence. In a Stanford study,even after participants were told who the most qualified person was,there was still a roughly 50% chance that they would choose the leader who was less competent, but “taller, louder, or more confident.”

 

And consistently, the teams led by less competent leaders underperformed, being beaten by both competent leaders and self-managed teams....

Jeff Domansky's insight:

Great read for leaders and communicators.

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'Thought Leader' gives talk about 'Thought Leadership' that will inspire your thoughts

'Thought Leader' gives talk about 'Thought Leadership' that will inspire your thoughts | Public Relations & Social Marketing Insight | Scoop.it

Pat Kelly vividly remembers when he first knew he was a "thought leader": 

"In 2005, I met another 'thought leader' and I asked him how he became a 'thought leader' and he said 'I don't know.' It was then that I knew I could be one too." 

Pat Kelly showing that he is a true "thought leader" on the This Is That Talks stage in Whistler, BC. (Joseph Schweers/CBC)
Kelly proved his skill at leading thoughts on the This Is That Talks stage this past April in Whistler, BC. As you can see in the video of his talk, Kelly confidently made grand statements, spoke with his hands, and had slides - all hallmarks of a true "thought leader" or "influencer."

"My talk was a big success: I said things and the audience nodded their heads."

Based on the success of his talk, Kelly hopes to appear on a number of podcasts about "big ideas."...

Jeff Domansky's insight:

Very funny take down on thought leaders.

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StatSocial's 2015 Top 100 Social Media Influences List to Follow

StatSocial's 2015 Top 100 Social Media Influences List to Follow | Public Relations & Social Marketing Insight | Scoop.it

This marks the third year that StatSocial and Haydn Shaughnessy publish a list of Twitter users most influential in the realm of social media—that is, social media experts with a great following among people also interested in social media. Excluded from this list of the top-hundred influencers are journalists and actual employees of social media companies.


We’ve published this annual list on Forbes.com for two years. Take a look below for this year’s list of movers and shakers. As you go through it, you will notice many similarities to the lists of previous years, but also some striking differences. Thanks to some remarkable recent advances in StatSocial’s technology, this year’s list features a very granular analysis of follower communities cultivated by these social-media leaders....

Jeff Domansky's insight:

Among the usual social media suspects are several newcomers worth following.

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How to Create Influential Content With Social Media

How to Create Influential Content With Social Media | Public Relations & Social Marketing Insight | Scoop.it

Do you want to be seen as a social media leader in your industry? Is content marketing part of your strategy?


Providing valuable content to your audience can help you stand out on social channels. In this article I’ll show you six ways to raise your social media influence with content....

Jeff Domansky's insight:

Do you want to be seen as a leader in your industry? This article shares six tips on how to raise your social media influence.

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2014 - 25 Women Who Rock Social Media

2014 - 25 Women Who Rock Social Media | Public Relations & Social Marketing Insight | Scoop.it

Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing.

Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content....

Jeff Domansky's insight:

Looking for a great list of social media influencers? check out this group from TopRank.

Prof. Hankell's curator insight, December 18, 2014 9:07 AM

This year’s group includes a great mix of social media talent and leadership including:  independent consultants, major brands, an industry analyst, a reporter, entrepreneurs, authors, public relations and marketing professionals and an aspiring astronaut headed for Mars.

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Content Marketing Landscape 2014

Content Marketing Landscape 2014 | Public Relations & Social Marketing Insight | Scoop.it

We analyzed Twitter conversations around the #ContentMarketing hashtag to surface the most influential individuals and brands driving the conversation.


Download to see the full analysis and discover who ranks among the top 200 most influential individuals and brands.

Jeff Domansky's insight:

Want to know who the content marketing thought leaders are on Twitter? Onalytica has a valuable list of potential follows. And coming in at #108, yours truly. Well, at least I wasn't #109. ;-) Point being, a lot of great resources to fillow.

Tom George's curator insight, November 14, 2014 2:18 AM

Some good insight here in this article.

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125 Best People to Follow on Twitter for Social Media Geeks

125 Best People to Follow on Twitter for Social Media Geeks | Public Relations & Social Marketing Insight | Scoop.it

Do you LOVE social media but you're bored with your Twitter feed? No problem. Here are 125 of the best people to follow on Twitter for social media geeks.


To show them all how much I appreciate them, I listed 125 of my favorite people to follow on Twitter.


These are the people who taught me how to market on Twitter.And I hope you enjoy following them as much as I enjoyed making this list!...

Jeff Domansky's insight:

It takes a ton of work to put together a list like this. The awesome @AaronLee has done it and made it easy for you to follow these social media ninjas as well. Highly recommended. 9.5 / 10

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50 Top PR Pros to Follow on Twitter | Vocus

50 Top PR Pros to Follow on Twitter | Vocus | Public Relations & Social Marketing Insight | Scoop.it

Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?

You could scan through millions of tweets and vet the Twitterverse, or you could let Vocus do the work for you.


By leveraging Vocus product technology, our algorithim determined the top social media professionals to follow on Twitter through contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus’ technology populates its pool of candidates based on more than keyword searches alone.


Here’s our top 50, listed alphabetically....

Jeff Domansky's insight:

Nice list of PR and social savvy pros to follow, including yours truly LOL.

Raimundo Nonato's comment, October 5, 2014 9:59 AM
news forc the thanks you http://www.flickr.com/photos/rraimundinho/
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How to tell if you're a 'thought leader' - Digiday

How to tell if you're a 'thought leader' - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Are you a thought leader? Well, there are several tell-tale signs.


According to the Oxford English Dictionary, the term dates to an 1887 statement made about abolitionist Henry Ward Beecher who was called “one of the great thought-leaders in America.”


Inevitably, marketing folk usurped the term some time in the 1990s and revised and water-downed its meaning to use it to further coerce clients into giving them more pennies for their thoughts.


It’s gotten to the point where, today, content marketers have created many new subsets to the thought-leader species: There are evangelical thought leaders, intrapreneur and infopreneur thought leaders, e-thought leaders and even “thought” thought leaders.


But the question remains: Are you an actual thought leader? Well, there are several tell-tale signs....

Jeff Domansky's insight:

If you call yourself a "thought leader" you're probably not. And other thoughts about thought leaders.

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Charlene Li Touts the Benefits of Social Media for Top Leaders

Charlene Li Touts the Benefits of Social Media for Top Leaders | Public Relations & Social Marketing Insight | Scoop.it
Charlene Li argues that being active on social media is different for leaders, and requires a special set of skills."It's one thing for your organization to be tweeting and making videos and sharing content, and it's quite a different thing for you as a leader to go out there."One of the challenges, she says, is that leadership is an art--everyone does it differently. This makes it hard to create a single blueprint for exercising leadership through social channels....
Jeff Domansky's insight:
One of the most influential women in technology argues that being active on social media is different for leaders, and requires a special set of skills.
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How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months

How to Establish Yourself as a Recognized Thought-Leader on Twitter in 3 months | Public Relations & Social Marketing Insight | Scoop.it
So that begs the question:How in the world can I, company X, leverage content marketing practices to effectively emerge as a thought-leader in my industry? And furthermore, how can I do it affordably?Three months ago I found myself asking myself the same question and so I embarked on a journey to try and solve it. After a lot of trial and error I’ve come up with a scientific approach that I believe can solve this problem for anyone....
Jeff Domansky's insight:
From zero to thought leader on Twitter in under 3 months. Quite an achievement.
Kim Swagemakers's curator insight, February 12, 2015 11:45 AM

not all new, but a good overview of what should be your focus activities on Twitter

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Five Types of Social Media Influencers

Five Types of Social Media Influencers | Public Relations & Social Marketing Insight | Scoop.it
In fact, in the age of social media, the definition is changing as how to identify influencers. Today, thanks to online applications, all social media users now have the opportunity to stand out and in turn become leaders in respect to their interests.   As a result, marketers and public relation professionals are forced to reassess their approach to define the notion influence on social networks.

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. They produce and sharing relevant content, appealing to the interests of a community. This can result in regularly prompting discussions and interactions that might have influence on behaviors.
Jeff Domansky's insight:

What's an influencer? Raymond Morin tries to answer this challenging question.

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Why Influencer Marketing Matters [Worksheet] - Pardot

Why Influencer Marketing Matters [Worksheet] - Pardot | Public Relations & Social Marketing Insight | Scoop.it
It may seem tempting to seek out people in your industry who have millions of followers on social media, but don’t get ahead of yourself. While there’s nothing wrong with including them in your strategy, pay attention to the little guys too. Many people in your industry are well-known among a niche crowd, and they may be much more accessible than a CEO with 10 million Twitter followers.

So how do you go about finding these influencers? Here are five different tools you can use.
Jeff Domansky's insight:

Here's a very useful worksheet to help you identify and connect with influencers.

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The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis

The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it
Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you simply do. Smart thinking or communication or publishing does not necessarily equate to thought leadership. It’s own people value it on the other side of your work that sets the stage for something great.


According to Miller, “Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”


Miller along with his team at LinkedIn interviewed several experts to assemble a gorgeous and useful ebook to help brand marketers learn how to optimize thought leadership strategies. Experts include Joe Chernov, Ekaterina Walter, Shannon Stubo, among others.  You can download it here....

Jeff Domansky's insight:

Brian Solis says thought leadership is earned.

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The slippery slope of influence marketing | Mark Schaefer

The slippery slope of influence marketing | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

What is the source of my influence? I create content, yes. I engage consistently, of course. But at the end of the day it gets down to trust, right?


That’s why the emerging Citizen Influencers have to be very judicious in their relationships with brands. Likewise, brands have to be discerning about their expectations from influencers.


If brands become too exposed with too many bloggers, both parties will suffer. If the credibility of the blogger declines, the effectiveness of their advocacy is doomed.


“No” is a legitimate strategy


That’s why I am saying “no” to most opportunities right now. I have to be incredibly selective. First, it has to be a company I truly, authentically believe in and second, I have to limit how much I do because if this blog ever becomes filled with spammy sponsored posts or suspicious brand advocacy, you’re going to go away. And you should....

Jeff Domansky's insight:

Mark Schaefer offers a thoughtful concern that easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.

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The 7 Habits of Highly Influential CEOs

The 7 Habits of Highly Influential CEOs | Public Relations & Social Marketing Insight | Scoop.it

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.


But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

  1. Own A Topic
  2. Make The Most of Controversy
  3. Corollary – Don’t Work in Finance
  4. Tweet Early, Tweet Often aka Publish or Perish
  5. Know Your Audience
  6. Be More Than A Brand Extension
  7. Make Yourself Accessible


So let’s see exactly who these influential leaders are....


Jeff Domansky's insight:

Good look at thought leaders, how they do it and how they could do better.

Dr. Helen Teague's curator insight, September 24, 2014 10:18 AM

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.

 

But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

Own A TopicMake The Most of ControversyCorollary – Don’t Work in FinanceTweet Early, Tweet Often aka Publish or PerishKnow Your AudienceBe More Than A Brand ExtensionMake Yourself Accessible

 

So let’s see exactly who these influential leaders are....