Public Relations & Social Marketing Insight

What is the source of my influence? I create content, yes. I engage consistently, of course. But at the end of the day it gets down to trust, right?

That’s why the emerging Citizen Influencers have to be very judicious in their relationships with brands. Likewise, brands have to be discerning about their expectations from influencers.

If brands become too exposed with too many bloggers, both parties will suffer. If the credibility of the blogger declines, the effectiveness of their advocacy is doomed.

“No” is a legitimate strategy

That’s why I am saying “no” to most opportunities right now. I have to be incredibly selective. First, it has to be a company I truly, authentically believe in and second, I have to limit how much I do because if this blog ever becomes filled with spammy sponsored posts or suspicious brand advocacy, you’re going to go away. And you should....

Do you want to be seen as a social media leader in your industry? Is content marketing part of your strategy?

Providing valuable content to your audience can help you stand out on social channels. In this article I’ll show you six ways to raise your social media influence with content....