Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Influencer Marketing Matters [Worksheet] - Pardot

Why Influencer Marketing Matters [Worksheet] - Pardot | Public Relations & Social Marketing Insight | Scoop.it
It may seem tempting to seek out people in your industry who have millions of followers on social media, but don’t get ahead of yourself. While there’s nothing wrong with including them in your strategy, pay attention to the little guys too. Many people in your industry are well-known among a niche crowd, and they may be much more accessible than a CEO with 10 million Twitter followers.

So how do you go about finding these influencers? Here are five different tools you can use.
Jeff Domansky's insight:

Here's a very useful worksheet to help you identify and connect with influencers.

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50 Top PR Pros to Follow on Twitter | Vocus

50 Top PR Pros to Follow on Twitter | Vocus | Public Relations & Social Marketing Insight | Scoop.it

Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?

You could scan through millions of tweets and vet the Twitterverse, or you could let Vocus do the work for you.


By leveraging Vocus product technology, our algorithim determined the top social media professionals to follow on Twitter through contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus’ technology populates its pool of candidates based on more than keyword searches alone.


Here’s our top 50, listed alphabetically....

Jeff Domansky's insight:

Nice list of PR and social savvy pros to follow, including yours truly LOL.

Raimundo Nonato's comment, October 5, 2014 9:59 AM
news forc the thanks you http://www.flickr.com/photos/rraimundinho/