Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Must Read Influencer Content Marketing Case Study | Lee Odden

Must Read Influencer Content Marketing Case Study | Lee Odden | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - January 27, 2015 11:33 AM

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation.


Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.


Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time. How so? Through influencer content programs....

Jeff Domansky's insight:

Useful resource for content marketing and thought leadership.

more...
Marco Favero's curator insight, January 27, 2015 12:10 PM

aggiungi la tua intuizione ...
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

25 Things Influential People Do Better Than Anyone Else

25 Things Influential People Do Better Than Anyone Else | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - November 2, 2014 6:55 PM
How do people become truly influential in the social age?

If you, like me have been raised with the notion that celebrities, sports stars and politicians were influential because of what they do and not who they are – we’re on the same page. But when you actually examine today’s influential people and how they became influential – the picture has changed dramatically.

Influence is both a natural and learned quality that is developed over time. It can still be inherited, received by winning an election, or conveyed by a new job title – but that’s becoming less prevalent now. I’ve seen influencers in the social age drive tremendous awareness for social causes, leads for companies and votes for presidential elections.

Many of these influencers have mastered the art of communicating what everyone else is thinking or what they should be thinking. They are curious and always ask, “What’s important here?”
Jeff Domansky's insight:

Mark Fidelman explores what influential people do better than everyone else. Good read.

more...
Gerard Downey's curator insight, November 2, 2014 8:11 PM

Keeping the good side out :)
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Seth's Blog: Famous to the family

Seth's Blog: Famous to the family | Public Relations & Social Marketing Insight | Scoop.it
From sethgodin.typepad.com - October 19, 2014 11:28 PM
There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter Olotka are famous.

And famous to the family is precisely the goal of just about all marketing now. You don't need to be Nike or Apple or GE. You need to be famous to the small circle of people you are hoping will admire and trust you. Your shoe store needs to be famous to the 300 shoe shoppers in your town. Your retail consulting practice needs to be famous to 100 people at ten major corporations. Your Wordpress consulting practice needs to be famous to 650 veterinarians or chiropractors. Famous the way George Clooney and George Washington are famous, but to fewer people.

By famous, I means admired, trusted, given the benefit of the doubt. By famous, I mean seen as irreplaceable or best in the world.

Here's how to tell if you're famous: If I ask someone in your community to name the person who is known for X, will they name you? If I ask about which store or freelancer is the best place, hands down, to get Y, will they name you? If we played 20 questions, could I guess you?

Being famous to the family is far more efficient than being famous to everyone. It takes focus, though.
Jeff Domansky's insight:

Love this Seth Godin concept of "famous to the family."

more...
Insight Management Academy's curator insight, October 20, 2014 11:18 AM

brilliant - if you are an insight manager, are you famous within  your business? are you the first port of call...?
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter

Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter | Public Relations & Social Marketing Insight | Scoop.it
From jaypalter.ca - December 18, 2012 11:55 PM
...I agree that content curation is often misunderstood and, therefore, misused as a shortcut to thought leadership. And I have no quarrel with the point that you need to create your own content that articulates your vision in order to establish thought leadership.

However, I would say it differently.

Thought leadership is about demonstrating clarity of vision and in order to establish it you need to create content that expresses that vision. But you also need to show that you can recognize that vision in others. To my mind, thought leaders both articulate their own vision and identify it and tease it out of other people’s work. It’s not an either/or proposition....
Jeff Domansky's insight:

Really thoughtful look at curation and thought leadership by Jay Palter.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

A mile wide, an inch deep | @Ev Williams

A mile wide, an inch deep | @Ev Williams | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - January 7, 2015 2:42 AM

I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit.


As quoted:

"If you think about the impact Twitter has on the world versus Instagram, it’s pretty significant. It’s at least apples to oranges. Twitter is what we wanted it to be. It’s this realtime information network where everything in the world that happens on Twitter — important stuff breaks on Twitter and world leaders have conversations on Twitter. If that’s happening, I frankly don’t give a shit if Instagram has more people looking at pretty pictures."


Of course, I am trivializing what Instagram is to many people. It’s a beautifully executed app that enables the creation and enjoyment of art, as well as human connection, which is often a good thing. But my rant had very little to do with it (or with Twitter). My rant was the result of increasing frustration with the one-dimensionality that those who report on, invest in, and build consumer Internet services talk about success....

Jeff Domansky's insight:

Twitter CEO Ev Williams launches into the shallowness of coverage of social media by media who should be doing their jobs better. It's an excellent look at social media and the metrics that matter.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

What Makes a Person Influential? | Feldman Creative

What Makes a Person Influential? | Feldman Creative | Public Relations & Social Marketing Insight | Scoop.it
From feldmancreative.com - November 2, 2014 6:51 PM

“How do people become truly influential in the social age?”

Clearly, Mark and I admire many of the same people. His article is full of examples where he showcases leaders in new media marketing and speaks to their qualities.

Monsters of Influence
The Forbes article inspired me to create my take on the qualities of a person of influence. It became a slide deck with a fun Halloween-themed twist and earned a spot as SlideShare of the Day.

I hope you enjoy it, share it, and comment below with your feedback and any ideas you have about the qualities of influential people.

Jeff Domansky's insight:

Barry Feldman offers a thoughtful and very creative look at influence and thought leadership. Recommended viewing.  9/10

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Become a Twitter Influencer: Science and Practice |

How to Become a Twitter Influencer: Science and Practice | | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - September 5, 2014 10:30 PM

Do you want to be a sought-after resource in your niche?


Do you need tips on how to become a Twitter influencer?


To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.


In this article I’ll show you the two most important types of Twitter influencers and how you can become one....

Jeff Domansky's insight:

Hub or influencer? Neil Patel shows you the two most important types of Twitter influencers and how to become one.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn