Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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'Thought Leader' gives talk about 'Thought Leadership' that will inspire your thoughts

'Thought Leader' gives talk about 'Thought Leadership' that will inspire your thoughts | Public Relations & Social Marketing Insight | Scoop.it

Pat Kelly vividly remembers when he first knew he was a "thought leader": 

"In 2005, I met another 'thought leader' and I asked him how he became a 'thought leader' and he said 'I don't know.' It was then that I knew I could be one too." 

Pat Kelly showing that he is a true "thought leader" on the This Is That Talks stage in Whistler, BC. (Joseph Schweers/CBC)
Kelly proved his skill at leading thoughts on the This Is That Talks stage this past April in Whistler, BC. As you can see in the video of his talk, Kelly confidently made grand statements, spoke with his hands, and had slides - all hallmarks of a true "thought leader" or "influencer."

"My talk was a big success: I said things and the audience nodded their heads."

Based on the success of his talk, Kelly hopes to appear on a number of podcasts about "big ideas."...

Jeff Domansky's insight:

Very funny take down on thought leaders.

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30 Action Items to Get Serious About Influencer Marketing | Feldman Creative

30 Action Items to Get Serious About Influencer Marketing | Feldman Creative | Public Relations & Social Marketing Insight | Scoop.it

Want sway? Who doesn’t?


We all want to be influential.


So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.


I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one....

Jeff Domansky's insight:

Barry Feldman serves up 30 influencer marketing tips you can apply now.

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The 4 Ways to Find Online Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The 4 Ways to Find Online Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.
Jeff Domansky's insight:

Excellent post and valuable tips on influencer strategies and best practices.

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How to Become a Twitter Influencer: Science and Practice |

How to Become a Twitter Influencer: Science and Practice | | Public Relations & Social Marketing Insight | Scoop.it

Do you want to be a sought-after resource in your niche?


Do you need tips on how to become a Twitter influencer?


To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.


In this article I’ll show you the two most important types of Twitter influencers and how you can become one....

Jeff Domansky's insight:

Hub or influencer? Neil Patel shows you the two most important types of Twitter influencers and how to become one.

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A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow}

A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Marketing Insight | Scoop.it
The cost of influence marketing tools have gone up but here are some influence research tools to determine who is pulling their weight on the web


...I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.


Today we need more than that, right? Problem is, for cheapskates like me it’s getting harder and harder to find free tools to use. As influence marketing has gotten hotter, the prices have gone up on great platforms like Traakr and Appinions which don’t even offer free trials any more.


So here are a few work-arounds for people trying to get a handle on influence marketing on the cheap....

Jeff Domansky's insight:

Always great social marketing advice from Mark Schaefer and recommended reading 9.5/10.

Mike Allen's curator insight, October 25, 2014 5:50 PM

Influencers come in sectors with specific areas of interest. For example an influencer on female  clothing  may be a laggers in tourism destinations, but still be an influencer on additions to mobile phones. So select influencers intelligently and make sure their friends click onward!