Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How To Write Thought-Leadership Pieces that Get Published

How To Write Thought-Leadership Pieces that Get Published | Public Relations & Social Marketing Insight | Scoop.it
There are many ways for industry experts to share their opinions and expert commentary.This can include guest writing Op Eds, blogs and columns for magazines, newspapers and websites. Snow recommends four tips for Thought Leaders to follow in order to increase their chances of having their points of view heard in the publications of their choosing.
Jeff Domansky's insight:

Useful tips from Heather Turner.

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Seth's Blog: Famous to the family

Seth's Blog: Famous to the family | Public Relations & Social Marketing Insight | Scoop.it
There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter Olotka are famous.

And famous to the family is precisely the goal of just about all marketing now. You don't need to be Nike or Apple or GE. You need to be famous to the small circle of people you are hoping will admire and trust you. Your shoe store needs to be famous to the 300 shoe shoppers in your town. Your retail consulting practice needs to be famous to 100 people at ten major corporations. Your Wordpress consulting practice needs to be famous to 650 veterinarians or chiropractors. Famous the way George Clooney and George Washington are famous, but to fewer people.

By famous, I means admired, trusted, given the benefit of the doubt. By famous, I mean seen as irreplaceable or best in the world.

Here's how to tell if you're famous: If I ask someone in your community to name the person who is known for X, will they name you? If I ask about which store or freelancer is the best place, hands down, to get Y, will they name you? If we played 20 questions, could I guess you?

Being famous to the family is far more efficient than being famous to everyone. It takes focus, though.
Jeff Domansky's insight:

Love this Seth Godin concept of "famous to the family."

Insight Management Academy's curator insight, October 20, 2014 11:18 AM

brilliant - if you are an insight manager, are you famous within  your business? are you the first port of call...?

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Is Your Thought Leadership Strategy Using Research Wisely?

Is Your Thought Leadership Strategy Using Research Wisely? | Public Relations & Social Marketing Insight | Scoop.it

Is your thought leadership strategy using research wisely? It's not about proving your intelligence to customers, but rather about moving beyond "showing off" and actually providing something of value...


According to CMI, 57 percent of marketers feel publishing original research is an effective content tactic. But let’s be frank, much of what passes for “research” is just a small cut above a Survey Monkey experiment led by your summer intern (no offense to hard-working summer interns).


Tellabs happens to do original research well. Really well. And George Stenitzer, CMO of Tellabs, did not disappoint when we asked him to talk about Tellabs’ success using original, robust original research as part of its thought leadership strategy....

Jeff Domansky's insight:

This is an excellent post about building thought leadership. George Stenitzer's concept of thought-provoking content really resonates and should be the foundation for every thought leadership and curation strategy. Excellent read!

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5 Top Features of Thought Leadership Marketing Websites | Business 2 Community

5 Top Features of Thought Leadership Marketing Websites | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

The first question that you need to ask yourself is: “Is a thought leadership website any different than any other type of website?” Well, perhaps not, but we know that the site you create should be tailored to meet your specific objectives. If you’re building a site to sell online vs. a site to share your unique point of view and content, you are, in effect, creating two very different types of websites. To that end, we’ve reviewed a series of websites billed as ‘thought leadership’ sites and have pulled a few of the best elements from each that we feel really aid each firm in furthering their thought leadership via the website....

Jeff Domansky's insight:

Useful snapshot and website tips.

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Steve Jobs Knew How to Run a Meeting: Here's How He Did it | Inc

Steve Jobs Knew How to Run a Meeting: Here's How He Did it | Inc | Public Relations & Social Marketing Insight | Scoop.it
Brilliant. Passionate. Overbearing. Impatient.Steve Jobs's management style has been described in many ways, both positive and negative. Love him or hate him, there's no denying what he accomplished: Within a short time, he built the most successful company on the planet....
Jeff Domansky's insight:
At 31 years old, Steve Jobs left Apple and started NeXT. Here's an inside look at a company meeting, and what you can learn from it.
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7 Ways social media has changed leadership | Mark Schaefer

7 Ways social media has changed leadership | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. It turned out to be one of the most interesting classes I have ever taken and it set in motion a life-long study of what it means to be a leader.


The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership....

Jeff Domansky's insight:

Mark Schaefer writes a really thoughtful post about the challenges of leadership in the digital era.

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Does Thought Leadership Need Social Media? | Jeffbullas's Blog

Does Thought Leadership Need Social Media? | Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Thought leadership is content on steroids.  It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues.  In some cases really brilliant thought leadership shifts paradigms of an entire industry.

 

Thought leadership is no ordinary content but rather content that sets one brand apart from the competition and, in the process, leverages a phenomenal platform for trust and engagement. Good thought leadership content is sophisticated and intelligent and should be packaging and delivered appropriately to a defined audience.  And herein lies the key....

Jeff Domansky's insight:

This is a very "thoughtful" look at thought leadership.

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