Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

What Makes You a Thought Leader? - Brian Solis

What Makes You a Thought Leader? - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it
From www.briansolis.com - February 13, 2017 11:46 PM

That was the question I was recently asked by my friend Vivienne Neale. I wasn’t sure how to reply. After all, we all have our “thought leaders” whom we follow. Me, I always wanted to be part of a community where doing meaningful things made belonging matter. Honestly, I don’t consider myself a thought leader. I simply shared my ideas and work because I felt alone in my mission to change the future of business. I’ve always believed I couldn’t do it alone. I, we, needed one another to learn, unlearn, grow and change.

I once said that becoming a thought leader is about YOU being inspired to do something that helps someone else....

Jeff Domansky's insight:

Brian Solis shares a short and to-the-point definition of thought leadership.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

The 7 Habits of Highly Influential CEOs

The 7 Habits of Highly Influential CEOs | Public Relations & Social Marketing Insight | Scoop.it
From blog.appinions.com - September 23, 2014 7:09 PM

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.


But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

  1. Own A Topic
  2. Make The Most of Controversy
  3. Corollary – Don’t Work in Finance
  4. Tweet Early, Tweet Often aka Publish or Perish
  5. Know Your Audience
  6. Be More Than A Brand Extension
  7. Make Yourself Accessible


So let’s see exactly who these influential leaders are....


Jeff Domansky's insight:

Good look at thought leaders, how they do it and how they could do better.

more...
Dr. Helen Teague's curator insight, September 24, 2014 10:18 AM

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.

 

But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

Own A TopicMake The Most of ControversyCorollary – Don’t Work in FinanceTweet Early, Tweet Often aka Publish or PerishKnow Your AudienceBe More Than A Brand ExtensionMake Yourself Accessible

 

So let’s see exactly who these influential leaders are....
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Is Your Thought Leadership Strategy Using Research Wisely?

Is Your Thought Leadership Strategy Using Research Wisely? | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - August 4, 2013 10:51 AM

Is your thought leadership strategy using research wisely? It's not about proving your intelligence to customers, but rather about moving beyond "showing off" and actually providing something of value...


According to CMI, 57 percent of marketers feel publishing original research is an effective content tactic. But let’s be frank, much of what passes for “research” is just a small cut above a Survey Monkey experiment led by your summer intern (no offense to hard-working summer interns).


Tellabs happens to do original research well. Really well. And George Stenitzer, CMO of Tellabs, did not disappoint when we asked him to talk about Tellabs’ success using original, robust original research as part of its thought leadership strategy....

Jeff Domansky's insight:

This is an excellent post about building thought leadership. George Stenitzer's concept of thought-provoking content really resonates and should be the foundation for every thought leadership and curation strategy. Excellent read!

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research | Institute for Public Relations

The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research | Institute for Public Relations | Public Relations & Social Marketing Insight | Scoop.it
From www.instituteforpr.org - July 14, 2016 2:10 AM

Americans hold a more favorable opinion of CEOs who take public stances on controversial topics, according to “The Dawn of CEO Activism,” a study released by Weber Shandwick and KRC Research.


Weber Shandwick has identified CEO activism as a factor that can “drive and differentiate corporate reputation.” Leaders taking a stance on hot-button issues is powerful. However, “The Dawn of CEO Activism” advises caution, stating that CEOs should be careful in choosing topics they speak out on.


The research, which can be found here, extracted five key tenets of CEO activism, illustrating the pros and cons of vocal corporate leadership....

Jeff Domansky's insight:

Interesting reputation management and leadership insight with marketing implications as well.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Thought Leadership in the Social Age

Thought Leadership in the Social Age | Public Relations & Social Marketing Insight | Scoop.it
From nuzzel.com - July 1, 2014 11:00 PM

Social media thought leadership requires both direct and indirect tactics. Using your own social media channels is your direct reach. It is limited by the quality and size of your audiences on each of the social networks you use and how attentive your audiences are to your posts. You can improve attentiveness by being interesting, engaging and useful, but there are limits to what you can do with direct outreach here.


It is via indirect channels that you truly become a thought leader. When people share your posts with their networks, when they seek you out for answers to their questions and when they start talking about your ideas without even mentioning you, that is what thought leadership has become. 


When the press retweet you; when experts and policymakers follow you and incorporate your ideas into their work; when these things happen to you, you are a thought leader....

Jeff Domansky's insight:

Here's a look at what thought leadership looks like in the social media age.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn