Public Relations & Social Marketing Insight

Want sway? Who doesn’t?

We all want to be influential.

So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.

I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one....