Public Relations & Social Marketing Insight

Getting backlinks from your readers doesn’t depend on how many of them you have—it depends on who they are.

The good news is that all influencers read a lot. You just need to get them to want to read your stuff.I link to the marketers and business owners that I follow and like on a regular basis. They essentially get automatic, high-quality links just by producing great content on a consistent basis.

Here’s the formula for getting great backlinks: Great content + Read by linkers = Great backlinks

It’s simple, but it works.In this post, I’m going to show you six main ways that can help you get your content in front of the people who matter....

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create.

If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible. One great way to do this is to share your content on social media more than once. Sounds pretty simple, right? Let’s take a look at a hypothetical example....