Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why These 9 Companies Choose Transparency

Why These 9 Companies Choose Transparency | Public Relations & Social Marketing Insight | Scoop.it

Within the last couple of years, you are now starting to see actual companies sharing their revenue numbers and many other things (likeemployee’s salaries). Often times, these sorts of posts are the most read. It attracts readers of all kinds, not necessari,ly just potential customers.


Some of the companies doing this are venture backed, and some are bootstrapped. It’s what makes them fun to read. You see a diversity of tactics and strategies being implemented based on what stage they are in.Here is a list of companies providing regular revenue reports that are worth the read, along with a quote from their founders about why they do it....

Jeff Domansky's insight:

Transparency is a hotly contested topic in the tech world. Here, nine CEOs explain why they've chosen to go transparent Extreme or just the new "normal" in the future?

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Can marketers tell the difference between lies and truth?

Can marketers tell the difference between lies and truth? | Public Relations & Social Marketing Insight | Scoop.it

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.


You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?...

Jeff Domansky's insight:

Is spin turning us into professional liars? Reflections from Nichole Kelly.

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