7 predictions about the future of media — by someone who should know | Public Relations & Social Marketing Insight | Scoop.it

Disruption is all around us.

Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected. These shifts in trends can rattle our businesses, our portfolios, and even our lives. But they don’t have to…

The well informed and well prepared don’t view innovation as a threat; they see it as an opportunity....