Public Relations & Social Marketing Insight

If one of the main goals of the future of work is to increase productivity and collaboration, there’s a great place to start: digital transformation.

Many companies are embarking on a digital transformation in an effort to connect employees and customers around the world digitally. The future of work and digital transformation are both vital to each other’s success, and they can work together to help organizations prepare for a new wave in the workforce. A digital transformation can provide employees the tools they need to create the best work environment for the future.

Digital transformation builds on the current state of global connectivity and can include a wide variety of features. However, according to Adam Warby, CEO of global technology solutions firm Avanade, there are four main trends being seen in digital transformations across industries:...

Below, you’ll find a collection of innovations which are (re)defining customer expectations. These innovations – and the 5 big consumer trends they represent – show you glimpses of what your customers will want next.Understanding these trends will help you stay ahead of accelerating expectations, and lead you to actionable innovation opportunities.

Readers who are serious about understanding the direction of consumerism across multiple dimensions will have already spotted that these trends don’t sit in splendid isolation. They are a handful of near-future fragments of the Bigger Picture – more on that below.

But each one is also a killer opportunity to take to your team right now.So: read, think, debate. Then get going with building brands that matter, products that delight and campaigns people can't stop talking about!...