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Trends provide powerful answers to the huge question you’re wrestling with: ‘what will my customers want next?' And if we have one secret, it’s the counter-intuitive insight at the heart of our trend methodology. To anticipate what your customers will want next, don’t simply ask them (faster horses anyone? ;). Don’t feel you have to study them obsessively (who has the time or money to do that these days anyway?). And don’t just crunch their data (no matter how ‘big’ your data, it’s best used for validation and optimization rather than to inspire truly disruptive leaps). Instead, look at the innovations – new products, services, campaigns and more – that consumers are lavishing attention on now. Yes, that’s right. The key to actionable foresight lies in looking at the overwhelming onslaught of innovations that now whiz past our eyes and across our screens every day....
Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention. This very December, we've seen the many shades of orange upstaged by Pantone's Greenery, and we all know the color of the year is not a nod to hope about the climate or to anyone's envy of the Western world. Luckily, I can find solace in an area where my company definitely isn't green: spotting trends for the year ahead. Here at Havas PR, we devote the end of each year to spotting trends on the rise, and it's always interesting to look both ahead and back at the predictions that have proven out recently—more stringent legislation around brain damage suffered by football players (forecast in 2010); the universal brain-health movement (2009); and "Local is the new global" (2007). Here are a few of the trends we believe will directly impact marketers and advertisers in 2017 taken from our more in-depth report, "Blowback to the Future: The Trends That Will Shape 2017":...
Like last year’s predictions deck, we’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing. They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.It wouldn’t be the first time. Last year, 69 folks weighed in (you can check out the full piece here: http://bit.ly/2016ContentSocialPredictions and they overwhelmingly predicted that live streaming video would dominate 2016. They couldn’t have been more spot on, with the explosion of Facebook Live in April 2016 and Twitter’s Periscope surpassing the 200 million broadcast mark. So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year. ...
Well then. Here's one for all you culture buffs who pride yourselves on staying abreast of trends as they come and go each year. New York-based sparks & honey is out with its annual A-Z Culture Glossary of 2017: The Trends You Know to be Relevant, a compendium of cultural trends the agency predicts will...wait for it...change the world in 2017! To get one thing out right up front: Trump is nowhere to be found on the list. This is the agency's third outing of the list which, to date, has received over 2.4 million views on Slide Share. Which makes perfect sense because some of the trends and terms used to describe those trends are just whack. To come up with the list, the agency uses a framework called the Elements of Culture to organize its cultural trends. The 100 trends in the report are broken into the following five categories: Aesthetics, Media, Tech/Science, Humanity and Ideology. Among the trends to watch for 2017 are....
Spoiler Alert: The odds are high that a robot/algorithm is going to be better at your job than you are.
The ascendency of the robotic workforce is a complicated issue. On the one hand, millions of human rely on driving to earn a crust. On the other hand, over a million humans die in car accidents every year. Autonomous cars are guaranteed to greatly reduce both of these numbers. It’s hard to know how to feel about that.
If you’re not convinced that self-driving cars would increase road safety all that much, we’ve got an infographic on The Car of the Future that is sure to convince you.
Speaking of autonomous vehicles, I can’t agree that airline pilots are unlikely to be replaced by machines because they practically have been! Autopilot does the majority of the flying already, and it’s a small step from there to obsolescence. I also think it’s much more likely that police patrols get replaced by robots than this graph does, but let’s not dwell on that dystopian possibility....
World and business leaders met at Davos this week to discuss the technologies that will change the world.
Ahead of the World Economic Forum annual meeting, the body compiled a list of technological "tipping points" the world will hit over the next 15 years. Here are the technologies the WEF, and experts it surveyed, believe will transform the near future, for better and for worse.
Despite the surging stream of head-desk moments discussed on TV or about TV, creativity still thrived in 2014. Visionary directors unveiled cinematic experiments they'd been tinkering with for over a decade. Two funny ladies from the Internet made a Comedy Central series and proved that a show about being young in New York could still get people talking. And in the perfect culmination of entertainment news colliding with world news in a positive way, a sitting president appeared on Zach Galifianakis and Scott Aukerman's web series.
Look through the slides above to see 20 more of our favorite movies, shows, music, and moments that made getting through this tough year easier....
From wearables and Big Data to personalization and multichannel – the digital economy is transforming business and our everyday lives. Innovations in technology enable new business models and companies can’t risk being left behind.
We’ve taken a closer look at what the new “digiconomy” means for the future of marketing....
Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
It’s silly to talk about the death of TV. Around the world, more people are watching more minutes and hours of traditional TV per day than last year.
In the last two years, while the US population as a whole is watching more TV (live and time shifted), 18-24 year olds are watching less.
It’s not a “big shift” as yet…only 5%. And it almost certainly varies by urban vs. rural; gender; and race.
But I have seen this movie before. I remember the newspaper industry in the 1990s. It had always been true that teenagers didn’t subscribe or even read newspapers. That was OK…once they moved out and got a job or went to college they started. Then one day, around about 1995, that changed, and we started seeing (at first) very small annual DECREASES in print newspaper consumption in 18-24 year olds. 20 years later, that trend has been working away, and we now have the situation where (in one UK survey) less than 0.5% of 16-34 year olds listed print newspapers or magazines in their top five media they would miss the most....
I have bad news for companies that are struggling to improve their customer engagement—it’s only going to get more difficult.
...They also shared ideas and best practices where there’s common ground. “People want to learn, borrow, and understand what other industries are doing to solve similar problems,” said Bob Weiler, Executive Vice President of Oracle’s Global Business Units.
The customer experience is one such area—a challenge, opportunity, business goal, and IT undertaking all rolled into one here-and-now, make-or-break imperative.
“The customer is in the driver’s seat. We need to get in front of what her needs are,” said Karen Katz, CEO and President of Neiman Marcus Group , during the Oracle Industry Connect keynote for retailers....
The social media trends we will likely be obsessing over this year from a better way to blog to taking even more selfies.
More than 70% of online adults are Facebook users, but the popular social network is facing some slivers of competition as new digital destinations entice users. In 2013 we saw the rise of visual social media, with services such as Instagram and Pinterest reeling in fans with photos-first agendas.
This year there is not just one emerging trend, but instead there are a number, changing the way people connect online--all while slowly eating tiny bits of Facebook's lunch....
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A recent press release from the Acme Hotel Co. in River North, Chicago, included these phrases: Snapchat Spectacles, Amazon Echo, ESP Guitar, DIY cocktail. Yes, it may be time to provide a translating service for hoteliers trying to keep up with speeding changes related to technology and demographics. This hotel, whose website says it’s targeted at the “tragically hip,” offers Snapchat Spectacles at the front desk on a first-come, first-served basis. The glasses have a button on them which, when pressed, will create a 10-second video “snap” that is wirelessly uploaded to the memories page of a personal Snapchat, readied to be posted for friends and family to see. Of course, the in-room Amazon Echo — one of those personal digital “assistants” now rampant among the tech savvy — can help guests decide where to go in town to get the best videos. The DIY (do-it-yourself) cocktails can be created with an in-room kit that costs $18, makes two drinks “and the shaker is yours.”...
Futurist and business consultant Amy Webb says that by asking the right questions, just about anyone can do what she does: separate real trends from hype and glean the paths that technologies will take. In her recently released book, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream, Webb shares some of her methods for analyzing the impact of innovations. She spoke to MIT Technology Review’s executive editor, Brian Bergstein, in an interview that Insider Premium subscribers can listen to here. Highlights condensed for clarity follow.
This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!
Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017....
APIs – the things that let you pull information from one app to another – are the backbone of the software you use on a daily basis. But there’s no API for live data from satellites. Axelspace is trying to create just that. The Japanese company has big dreams, and I talked to founder and CEO Yuya Nakamura about his vision for building a space data API anyone can use.In 2008, the company was founded around a different idea — giving companies the opportunity to have a private satellite orbiting the Earth. It started developing their own microsatellites and working together with partners like the Russian space agency to get them up in the air. For upwards of $35 million in development costs and an additional $2 million to launch it into space, anyone can get their own microsatellite the size of a desktop computer and weighing about 50 kilograms....
We’re at a critical time for the digital economy. Digital is no longer the shiny front end of the organization – it’s integrated into every aspect of today’s companies. As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies. Every year, Russell Reynolds Associates surveys more than 2,000 C-level executives on the impact, structure, barriers, and enablers of digital technologies across 15 industries. The barometer below shows the percentage of executives surveyed who responded that their business would be moderately or massively disrupted by digital in the next 12 months, broken down by industry....
Now, Los Angeles-based advertising agency Ignited has considered 100 trend reports and identified 15 key trends for 2015 from the most relevant end-of-year predictions.
"Upon sifting through all of these trends, we narrowed it down to the ones that we think will have the biggest impact on our business in the near future," says Frank Striefler, SVP planning & strategy, Ignited....
The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes everything.
How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy
.NO MORE SCREENS FULL OF APP ICONS
This is such a paradigm shift it requires plenty of explaining. Whilst it may not transpire exactly as I’m about to describe, there is no doubt what we have today — screens of apps — is going to dramatically change. Bear with me as I run through the context....
This is more than just intellectual snobbery. Knowledge has a point when we start to find and make connections, to weave stories out of it, stories through which we make sense of the world and our place within it. It is the difference between memorising the bus timetable for a city you will never visit, and using that timetable to explore a city in which you have just arrived. When we follow the connections – when we allow the experience of knowing to take us somewhere, accepting the risk that we will be changed along the way – knowledge can give rise to meaning. And if there is an antidote to boredom, it is not information but meaning.
If boredom has become a sickness in modern societies, this is because the knack of finding meaning is harder to come by.
There is a connection, though, between the two. Information is perhaps the rawest material in the process out of which we arrive at meaning: an undifferentiated stream of sense and nonsense in which we go fishing for facts. But the journey from information to meaning involves more than simply filtering the signal from the noise. It is an alchemical transformation, always surprising. It takes skill, time and effort, practice and patience....
These apocalyptic marketing examples range from survival fashion films to undead chocolate ads that imagine a dark version of our not-so-distant future.
While advertising is often about selling a positive dream or fantasy to consumers, the opposite also works wonders when conceiving a marketing strategy.
This list of apocalyptic marketing examples relies on fantastical story lines like zombie invasions or earth-swallowing floods. Much like sci-fi, horror and fantasy films, these dystopic examples induce fear and shock viewers with their imagery....
According to Robert Scoble, if you want to read the future, look no further than the startup community.
As the Chief Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. In his role, he studies the future by interviewing thousands of executives and technology innovators and reports what he learns in books.
Scoble's most recent book, "Age of Context," coauthored with Forbes author Shel Israel, talks about the five technology trends which will profoundly reshape our lives and our businesses over the next decade. Companies must prepare themselves for the Age of Context as the fusion of wearable computing, big data and computation, sensor data, social networking and location data will form today's new kind of contextual operating system.
So what does the future hold and how can you be sure that your company is well-positioned to be a leader in your industry? Here, Scoble shares his futuristic outlook and advice to startups....
Here's where to find the next big thing.
Product Hunt, founded by Ryan Hoover, is used by a lot of familiar names in Silicon Valley and New York: Greylock Partners, Andreessen Horowitz, Raptor Ventures, Betaworks, SV Angel, Y Combinator, 500 Startups (Dave McClure), Techstars, Index Ventures, First Round Capital, Google Ventures (Kevin Rose, MG Siegler), Dave Morin, VaynerRSE, Cowboy Ventures, Ashton Kutcher, Greycroft, Andrew Chen and others.
The site looks like Hacker News or Reddit, with up-votes to signal which new products are most popular. But instead of sorting through news articles or photos, Product Hunters can expect to find apps that have just bubbled up, like a crowd-sourced Google Play or App Store.
...Today I’m officially publishing the 4th Edition of this report – The 2014 Non-Obvious Trend Report. Embedded below is a 139 page sneak peek of the full report with many of the insights, stories and descriptions of 15 trends that will matter in the coming year. The report shares my approach to “trend curation” versus trend spotting – and brings together nearly a year’s worth of research into a single book....
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Understand new global and regional consumer trends and uncover innovation opportunities.