Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Axelspace is launching 50 satellites to photograph the entire world every day

Axelspace is launching 50 satellites to photograph the entire world every day | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - October 14, 2016 9:39 AM

APIs – the things that let you pull information from one app to another – are the backbone of the software you use on a daily basis. But there’s no API for live data from satellites.

 

Axelspace is trying to create just that. The Japanese company has big dreams, and I talked to founder and CEO Yuya Nakamura about his vision for building a space data API anyone can use.In 2008, the company was founded around a different idea — giving companies the opportunity to have a private satellite orbiting the Earth. It started developing their own microsatellites and working together with partners like the Russian space agency to get them up in the air.

 

For upwards of $35 million in development costs and an additional $2 million to launch it into space, anyone can get their own microsatellite the size of a desktop computer and weighing about 50 kilograms....

Jeff Domansky's insight:

Imagine? For just $37 million, plus $2 million in development funds, you can launch your own satellite. I'm in!

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The problem with too much information – Dougald Hine – Aeon

The problem with too much information – Dougald Hine – Aeon | Public Relations & Social Marketing Insight | Scoop.it
From aeon.co - September 13, 2014 3:32 AM

This is more than just intellectual snobbery. Knowledge has a point when we start to find and make connections, to weave stories out of it, stories through which we make sense of the world and our place within it. It is the difference between memorising the bus timetable for a city you will never visit, and using that timetable to explore a city in which you have just arrived. When we follow the connections – when we allow the experience of knowing to take us somewhere, accepting the risk that we will be changed along the way – knowledge can give rise to meaning. And if there is an antidote to boredom, it is not information but meaning.


If boredom has become a sickness in modern societies, this is because the knack of finding meaning is harder to come by.


There is a connection, though, between the two. Information is perhaps the rawest material in the process out of which we arrive at meaning: an undifferentiated stream of sense and nonsense in which we go fishing for facts. But the journey from information to meaning involves more than simply filtering the signal from the noise. It is an alchemical transformation, always surprising. It takes skill, time and effort, practice and patience....

Jeff Domansky's insight:

The internet promised to feed our minds with information. What have we learned? That our minds need more than that. Good reading with your coffee on a Saturday morning. 9/10

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rodrick rajive lal's curator insight, September 14, 2014 10:18 PM

This is so true. The analogy of having to memorise a bus timetable for a destination that you will never visit sums up the uselessness of information that we cannot use! Today, there is a surfeit of infomation, most of which is useless, and then we are under the constant pressure to process all this information. Filtering of the uselful from the useless often requires much effort. and to process large amounts of information requires skill. Unfortunately, the human brain has its limitations unlike the computer processor-you add up cores to it and it can multi-task! Life in the information age is perhaps the most significant stage in the history of mankind, and this is already shaping our future like no other age has done, not even the age of the Industrial Revolution!
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