Public Relations & Social Marketing Insight

... From a mobile commerce standpoint, the big news is that retail websites receive the highest share of tablet traffic across all industries. Other sites that receive a significant share of traffic from tablets are automotive and travel. Consumers also are paying bills by tablet, with the largest share of traffic going to telecom provider websites. Other research has indicated that smartphones were used for research but that tablets were more preferred for the actual purchase and the Adobe study is consistent with that. Already hammered by showrooming and various other in-store mobile behaviors like price comparisons, retailers now must accommodate the tablet shopper....